PR and Advertising Research Methods

200 cards

Basic vocabulary and concepts for public relations and advertising research methods.


 
  
Created Dec 14, 2011
by
emryan

 

 
Table View
 
Download
 
Print

Flashcard Set Preview

  Side A   Side B
1
theoretical
 
concerned with developing, exploring and testing theories about how the world operates
2
empirical
 
based on observations and measurements of reality
3
nomothetic
 
refers to laws or rules that pertain to the general case
4
idiographic
 
refers to laws or rules that pertain to an individual case
5
probabilistic
 
based on probabilities
6
causal
 
related to cause-effect relationships
7
three types of questions
 
1. descriptive2. relational3. causal
8
cross-sectional study
 
study takes place at a certain point in time
9
longitudinal study
 
study takes place over time with at least two waves of measures
10
repeated measures
 
study has two or more waves of measures
11
time series
 
study has many waves of measurement
12
correlational relationship
 
two variables perform in a synchronized manner
13
causal relationship
 
one variable causes the outcome of another variable
14
third-variable problem
 
a third, unobserved variable is actually responsible for a correlational relationship
15
variable
 
any entity that can take on different values
yo yo yo its Rick Ross Da Sauce Boss AKA ol skeeter
yo skeeter.. i be destroying you all over

Please login to post comments.
After login, we will forward you back to this flashcard.

Upgrade and get a lot more done!
Upgrade