Political Science Test 3 (The Media)

10 cards


 
  
Created Nov 25, 2012
by
NoelaWanka

 

 
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1
What are the 3 most powerfull ways the media infuencies voters?
 
- agender setting
- priming
- framing
2
Define agender setting?
 
when the media tells the public what topics are important by focusing on them (setting the...
3
what are the two kind of agenda setting?
 
saturation effect  (ex. 9/11 coverage)

consistency/ trickle effect ...
4
Define priming
 
when the media establishes criteria that voters use to judge/ evaluate politicians
5
Define Framing?
 
when the media induces people to think about an issue from a certain standpoint

with...
6
Media effects on individuals depends on what?
 
political sophiscation: Experts & Novice
7
What are the different ways candidates use the media to influence voters?
 
setting the aggenda through media coverage (press release, interview etc)

campaign...
8
How are candidate setting the agenda?
 
they try to manipulate coverage of themeselves and  issues using:
-press releases...
9
what are the effects of campaing ads?
 
-they are expensive but very effective in getting more media coverage, and increasing name...
10
What is mudslinging?
 
eatream negative advertiding against the other candidate


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