Political Science Test 3 (The Media)


Flashcard Set Preview

Side ASide B
What are the 3 most powerfull ways the media infuencies voters?
- agender setting - priming - framing
Define agender setting?
when the media tells the public what topics are important by focusing on them (setting the...
what are the two kind of agenda setting?
saturation effect  (ex. 9/11 coverage) consistency/ trickle effect  (ex. bird flue...
Define priming
when the media establishes criteria that voters use to judge/ evaluate politicians with priming...
Define Framing?
when the media induces people to think about an issue from a certain standpoint with framing...
Media effects on individuals depends on what?
political sophiscation: Experts & Novice
What are the different ways candidates use the media to influence voters?
setting the aggenda through media coverage (press release, interview etc) campaign ads New...
How are candidate setting the agenda?
they try to manipulate coverage of themeselves and  issues using: -press releases and...
what are the effects of campaing ads?
-they are expensive but very effective in getting more media coverage, and increasing name...
What is mudslinging?
eatream negative advertiding against the other candidate

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