Flashcard Set Preview
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public opinion
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the collective political belifs & attitudes of the public, or groups within the public,...
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salience
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an issues importance to a person or to the public in general
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stability
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the speed with which the change will occur & the liklihood that the new opinion will endure
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direction
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whether the public favors or opposes an issue
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intensity
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the strength of the direction of public opinion
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political socialization
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the learning process in which individuals absorb info & selectively add it to their knowledge...
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primacy
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the principle that what is learned first is learned best & lodged most firmly in ones mind
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persistence
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the principle that political lessons, values & attitudes learned early in life tend to...
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ideology
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a consistent set of ideas about a given set of issuesex: liberal vs. conservative
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gernerational effect
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socialization- the situation in which younger citizens are influenced by events in such a fashion...
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period effect
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an event that influences the attitudes & beliefs of people of all ages
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life cycle event
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attitudes or physical characteristics that cahnge as one ages, no matter the time period or...
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miracle of aggregation
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the phenomenon that occurs when a group consists of individuals who are largely ignorant of...
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opinion leaders
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individuals with high levels of interest & expertise in politics who seek to communicate...
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