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Side ASide B
small gatherings of individuals used to test ideas before marketing
individuals in a position of authority, often those with a higher level of education than the...
opinions held by private individuals that governments find it prudent to heed
the dominant values and beliefs of a political community
an unscientific survey of popular views
the process by which individuals adopt the attitudes, values, beliefs, and opinions of their...
life cycle effects
the impact of age-related factors in the formation of political attitudes, opinions, and beliefs
the impact of events experienced by a generational cohort on the formation of common political...
the members of one's own generation
systematic variation in political opinions that exists between males and females
the attribute of an individual's opinion that indicates a preference for or against a particular...
the attribute of an individual's opinion that indicates how central it is to her or his daily...
the attribute of an individual's opinion that measures how consistently it is held
the attribute of an individual's opinion that measures his or her amount of knowledge concerning...
a campaign poll that measures a candidate's strength at the time of entrance into the electoral...
trial heat survey
a campaign poll that measures the popularity of competing candidates in a particular electoral...
campaign pols that measure candidates' relative strength on a daily basis
campaign tactic that attacks an opponent while pretending to be a poll
interviews of voters as they leave the polling place
any poll using proper sampling designs
the individuals whose opinions are actually measured
the people whose opinions are being estimated through interviews with samples of group members
a sample design showing that each individual in the population has a known probability of being...
simple random sampling
technique of drawing a sample for interview in which all members of the targeted population...
a sample design to ensure that each individual in the population has an equal chance of being...
the measures of the degree of accuracy of a poll based on the size of the sample
a question worded to suggest a particular answer desired by the pollster
opinions generated by a poll that do not exist in reality
the view that government officials look out mostly for themselves
the belief that an individual's actions can have an impact on the political process
a cohesive set of beliefs that form a general philosophy about the role of government
political philosophy that combines a belief in personal freedoms with the belief that the government...
political philosophy that rests on belief in traditional instituions and a minimal role for...
political philosophy expressing support for greater economic equality and for traditional social...
political philosophy that espouses strong support for individual liberty in both social and...
one who thinks about politics almost exclusively through the prism of his or her ideological...
using purchasing decisions to support the products and policies of businesses
rational actor theory
the theory that choices are based on our individual assessment of costs and benefits
those who enjoy the benefits from activities without paying the costs of participation
psychological predisposition toward or interest in politics
an attribute of political participants that measures one's concern for an election outcome...
internal political efficacy
an individual's self-confidence in his or her ability to understand and participate in politics
external political efficacy
an individual's belief that his or her activities will influence what the govt will do or who...
a measure of the amount of political knowledge an individual possesses concerning political...
strength of party identification
the degree of loyalty that an individual feels toward a particular political party
process whereby citizens are alerted to participatory opportunities and encouraged to become...
process by which citizens are contacted personally by candidate and party organizations to...
process by which political leaders use networks of friends and acquaintances to activate political...
a tendency to tire of the process of voting as a result of frequent elections
a term that expresses the notion that little is required of citizens beyond their cash
the practice of making a political or social statement with one's buying power