Persuasion Ideas: Rhetorical Terms Used in Marketing

A collection of rhetorical terms and concepts used in marketing and communication.
Based on the textbook:

Karlyn, Kohrs Campbell, and Susan Shultz Huxman. Persuasion Ideas: Rhetorical Terms Used in Marketing. 4th ed. Belmont, CA: Wadsworth Cengage Learning, 2009.

This is a work-in-progress, and will steadily grow over the semester of Fall 08, concluding 12/17/2008. Thank you for your patience.

157 cards   |   Total Attempts: 182
  

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Cards In This Set

Front Back
Why study Rhetoric?
1. Discourse forms communities & shapes societal values
2. Maintain consensus/sense of community.
3. Effective comm- valuable to employers
Rhetorical Perspective is interested in...
...what influences or persuades people
Rhetorical Act
(define)
Intentional attempt to overcome challenges in a given situation on a given issue with a specific audience in order to acheive a particular end.
Rhetorical Purposes
1- Create a virtual experience
2- Alter perception
3- Explain
4- Formulate belief
5- Initiate action
6- Maintain action
Discipline of Rhetoric
(features)
Theories/Explanations
Applications (rules for action)
Experimentation
Critical Analysis
Rhetorical Lexicon:
Criticism
Critical analysis and evaluation by an experienced student of rhetoric.

Feedback
Rhetorical Lexicon:
Purpose
The conclusion argued
Rhetorical Lexicon:
Audience
Receivers of the rhetorical act
Rhetorical Lexicon:
Persona
Role adopted by persuader
Rhetorical Lexicon:
Tone
Rhetor's attitude toward the subject
Rhetorical Lexicon:
Evidence
Support material for the argument
Rhetorical Lexicon:
Structure
The way materials are organized
Rhetorical Lexicon:
Strategies
Tactics used in prder to overcome challenges of rhetor
Ownership of Thoughts & Ideas =
Vulnerability
Speak & write from your own...
Knowledge & Experience