MKTG 360 - Chapter 10: The Presentation

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Created Nov 2, 2010
by
newwyorkbound

 

 
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1
1.    Why must you set a goal for each prospect/client meeting?
 
so that you know what to say/so for each situation
2
2.    What is the advantage of a memorized presentation? An outlined? An extemporaneous?
 
The Memorized Presentation• • • •Quick Productivity• Beneficial during initial learning...
3
3.    Is an extemporaneous presentation analogous to “winging it”? 
 
Not for an experienced salesperson who had effectively internalized various approaches to presenting...
4
4.    What is a unit of conviction? What is an example? 
 
Units of Conviction are ...Concise, carefully prepared “mini-presentations” that are used...
5
5.    What are the advantages of “stories” in a presentation?
 
effective in communicating a complex message

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