Flashcard Set Preview
| Side A | Side B | ||
| 1 |
More attention to
|
long-term strategic planning than ever before
|
|
| 2 |
nthe market segment(s) toward which the retailer plans to focus its resources and...
|
■Target Market
|
|
| 3 |
nthe nature of the retailer’s operations—its retail mix
|
Retail Format
|
|
| 4 |
nan advantage over the competition
|
■Sustainable Competitive Advantage
|
|
| 5 |
Chico’s Strategy
|
■Target Market
nWoman 35 to 55 Who Want Comfortable, Casual, But Stylish Apparel
■Retail...
|
|
| 6 |
Criteria For Selecting A Target Market
|
■Attractiveness -- Large, Growing, Little Competition èMore Profits
■Consistent...
|
|
| 7 |
Opportunities for retailers to develop sustainable competitive advantages
|
■Customer Loyalty
■Location
■Human Resource Management
■Distribution and...
|
|
| 8 |
Sources of Competitive Advantage
More Sustainable
|
■Location
■Customer Loyalty
■Customer Service
■Exclusive Merchandise
■Low...
|
|
| 9 |
Sources of Competitive Advantage
Less Sustainable
|
■Better Computers
■More Employees
■More Merchandise
■Greater Assortments
■Lower...
|
|
| 10 |
■More than simply liking one retailer over another
■Customers will be reluctant...
|
Customer Loyalty
|
|
| 11 |
■nDeveloping a strong brand for the store or store brands
nDeveloping clear and...
|
Retailers build loyalty by:
|
|
| 12 |
■Part of an overall Customer Relationship Management (CRM) program
|
Loyalty Programs
|
|
| 13 |
nAre identified when they buy because they use some type of loyalty card
nSaved in Data Warehouse
•What...
|
Purchase behaviors of members of loyalty programs
|
|
| 14 |
■Develop personalized marketing effort to them
|
Loyalty Programs
|
|
| 15 |
■Unique Positioning
■Location
■Customer Service
■Information About Customers...
|
Approaches for Building Customer Loyalty
|
No comments yet! Be the first to add a comment below!
Please login to post comments.
After login, we will forward you back to this flashcard.