Marketing 3050 Final Review Flashcards

​Learn and study for the Marketing 3050 Final Review with our flashcards quizzes. Study, learn, and revise Marketing 3050 Final Review with our quiz based flashcards. This flashcard is simple and easy to use and is more fun-oriented. ​

60 cards   |   Total Attempts: 182
  

Cards In This Set

Front Back
By___the market and having several detergent brands, Procter & Gamble has an attractive offering for consumers in all important preference groups.
Differentiation
When a company identifies the parts of the market it can serve best and most profitably, it is practicing _______
Market Targeting
Consumers can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by ____
Loyalty status
In general, a company should enter only segments in which it can ___ and ___.
Serve best and most profitably
Which of the segmenting strategies carries higher than average risks in consumer markets?
Age and life cycle
When a company interacts one on one with large number of customers to create customer unique value by designing products and services tailor made to individual needs, it is following_____.
Individual marketing
One of the following is not a drawack of local marketing Can you locate it?
Drive up marketing cost, logistic problems, mess up product message
In order to make positioning effective the brand's ____ and ____ must be implanted in the customers' minds.
Price and orientation
We define a ____ as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.
Product
____are a form of product that consists of activities, benefits, or satisfactions offered for sale taht are essentially intangible and do not result in the ownership of anything.
Services
Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the_____, which addresses the question, "What is the buyer really buying?"
Core customer value
____ are products and services bought by final consumers for personal consumption. These include convenience products, shopping products, specialty products, and unsought products.
Consumer products
_____ are less frequently purchased consumer products and services taht customers compare carefully on suitability, quality, price and style. Consumers spend much time and effort in gathering information and making comparisons
Shopping products
___consists of activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization.
Organization marketing
Developing a product or service involves defining the benefits taht will offer. These benefits are communicated and delivered by ___ such as quality, features, and style and design.
Product attributes