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Cards In This Set
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What are componentsof an information revolution?
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When a new communication technology serves the need of a people who are in the midst of a profound change.
-Permanently affects entire societies
-Shakes political structures
-Influences economy, comunal activity and personal behavior
-Becomes part of a changing society
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What was the first information revolution?
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Writing (8th century, B.C. in Greece)
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What influence did the working class have on the entertainment revolution?
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Industrial workers were looking for a way to escape, looked for arcades, vaudeville, movies, etc.
The family home was center of the social life: radio, TV.
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What two technologies were critical to starting the digital revolution?
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Video and Audio Recording
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Define the process of Mass Communication.
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Begins with a SOURCE, who has a MESSAGE which is produced with an ENCODER, goes through a CHANNEL until it reaches a DECODER (TV, radio, computer, etc.). From there the RECEIVER (Audience) gets the message , and provides FEEDBACK about it.
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What is an example of a source in the SMCR mass communication model?
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Producer or Author
-CBS, David Letterman
-Fresno Bee, Ron Orozco
-NBC, Jay Leno
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In what steps is the audience involved in the SMCR model?
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Feedback
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What is a Cable TV example of narrowcasting?
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The Golf Channel
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What happens with feedback in interactive communication?
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The source receives it from the audience and modifies the content to fit the audience's needs.
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Define the diffusion of innovation theory.
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The process by which innovations are adopted. Diffusion is the spread of technolgy through society.
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What are relative advantages of a music CD?
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Better than cassette tapes, because they fit more audio, and the user is able to skip between tracks without having to forward or rewind tape.
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Explain compatibility using the CD and DVD.
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The user would contemplate if you needed the same technology for DVDs that you needed for CDs. Would you need a new player?
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Describe and early adopter.
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People who follow up on innovative ideas through specialized media such as trade journals or interpersonal contact.
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What happens to the rate of diffusion when it reaches maximum adoption on the S-Curve?
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The growth rate declines.
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Define gatekeeping, and what are examples?
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Deciding what will and won't be covered by the media.
-Which news stories are reported
-Which TV shows air
-Which movies are made
-Which music is recorded and promoted
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