Flashcard Set Preview
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| 1 |
social learning theory
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people learn how to behave by observing others, including those portrayed in mass media
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individual differences theory
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mass media will affect different media users in different ways
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cultivation theory
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the media will shape and distort how people view the world
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agenda-setting theory
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the mass media influence what you think about and your perception of what is important
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uses and gratification theory
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media users actively choose and use media to meet their own needs
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limited effects: two step flow
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Lazerfeld: most people acquire news about the politcal process indirectly through intermediaries,...
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Functions of the Media
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-information-entertainment-persuasion-community building (binding influence)
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Arbitron
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the primary provider of audience research for broadcast, satellite, and online radio
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Nielsen
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The primary provider of audience research for cable and broadcast televison
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ABC audit
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provides circulation research for newspapers
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penny press
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a penny buys the New York Sun in 1833, opening up the first mass market for newspapers
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yellow journalism
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an era in which increased competition among newspapers led to unprecedented sensationalism
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three book eras
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writing- manuscript cultureprinting- Gutenberg Revolutiondigital- internet
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top five book companies
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Bertelsmann AGPearsonNews CorpTime WarnerHoltzbrinck
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blockbuster syndrome
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•Publishing blockbusters controls the economics of the industry. •Critics contend...
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The Oprah Effect
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whenever oprah endorses a book, it automatically becomes a bestseller
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differences between magazines and newspapers
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Magazines feature more long-form writing Magazines are published less frequently Magazines...
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Saturday Evening Post
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-launched in 1821- longest running magazine in U.S. History
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Upton Sinclair
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Famous muckraker Unsanitary conditions in Chicago's meat packing houses. President...
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| 20 |
Five major music companies
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EMIUniversalWarner Music GroupSong & BMG combined
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kinetographkinetoscope
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a camera to take motion pictures and the device to show themcreated by Thomas Edison in 1889
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Vitascope
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first theatre projector
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nickelodeons
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long, small theatres
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block booking
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forced theatres to show moves with unknown actors in order to get movies with established stars
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blind booking
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required theaters to take movies without previewing them. These practices enabled studios...
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Birth of a Nation
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Negative portrayal of Black characters Black characters depicted and shown as thieves,...
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Three areas of the economics of the film industry
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-production-distribution-exhibition
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Top Hollywood studios
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paramountsonywarner brosdisney20th century foxuniversal
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| 29 |
Hertz
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In 1887 this man discovered electromagnetic waves to send signals
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| 30 |
Guillermo Marconi
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sent code over electromagnetic waves (telegraphy). “Father of radio”
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top radio companies
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clear channelcumuluscitadelcbs radioentercomcox radio
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Public Broadcasting Act in 1967
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Sought to provide the nation with noncommercial radio programming of an educational nature. The...
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4 modes of tv transmission
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•Broadcast - Over-the-air •Cable •Satellite •Internet
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5 national tv networks & owners
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•CBS (Viacom) •CW (Time Warner & Viacom) •ABC (Disney) •NBC(General...
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“safe harbor”
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•Refers to the time period between 10 p.m. and 6 a.m., local time. •During this...
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digital divide
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inequalities relating to a gap in access to and use of information and communication...
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perspectives on the digital divide
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Basic Needs Leapfrog/Technological Determinism Lost Opportunity Right-based/Social...
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Robert Ezra Park (1864- 1944)
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- Paid more attention to the properties of the news report - News...
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What is Newsworthy?
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Proximity Timeliness Human Interest/Novelty Conflict Eminence...
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Attributes of news
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Timeliness and recency Unexpectedness Predictability Fragmented Perishable Signals Shaped...
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Agenda setting theory
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It predicts that if people are exposed to the same media, they will place importance...
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4 types of Agenda Setting
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1. Media agenda are issues discussed in the media, such as newspapers, television,...
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Convergence culture
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…where old and new media collide, where grassroots and corporate media intersect, where...
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