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Related Flashcards
Related Topics
Cards In This Set
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Decision making
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The process of developing and deciding among alternative ways of resolving a problem or choosing from among alternative opportunities.
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Market opportunity
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A situation that makes some potential competitive advantage possible
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Market problem
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A situation that makes some significant negative consequence more likely
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Symptoms
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Observable cues that serve as a signal of a problem because they are caused by the problem
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Exploratory research
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Conducted to clarify ambiguous situations or discover ideas that may be potential business opportunities.
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Descriptive research
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Describes characteristics of objects, people, groups, organizations, or environments; tries to "paint a picture" of a given situation
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Diagnostic analysis
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Seeks to diagnose reasons for market outcomes and focuses specifically on the beliefs and feelings consumers have about toward competing products
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Causal research
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Allows causal inferences to be made; seeks to identify cause-and-effect relationships
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Causal inference
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A conclusion that when one thing happens, another specific thing will follow
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Temporal sequence
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One of three criteria for causality; deals with the time order of events - the cause must occur before the event
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Concomitant variation
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One of three criteria for causality; occurs when two events "covary", meaning they vary systematically
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Nonspurious association
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One of three criteria for causality; means any covariation between a cause and an effect is true and not simply due to some other variable
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Absolute causality
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Means the cause is necessary and sufficient to bring about the effect
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Conditional causality
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Means that a cause is necessary but not sufficient to bring about an effect
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Contributory causality
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Means that a cause need be neither necessary nor sufficient to bring about an effect
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