Marketing Final: Test 1 True Or False

Marketing Final Fall 2010 Semester
Created Dec 6, 2010
by askinne3
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Side ASide B
Strategic planning is most effective when managers view it as an annual exercise
False
Customer value is the ratio of benefits to the pleasure necessary to obtain those benefits
False
Having a global vision means management recognizes and reacts to international marketing opportunities,...
True
For a retail operation requiring a storefront, the component of the marketing mix called place...
True
All employees need to be customer-oriented because in the customer's eyes, the employee is...
True
Retailers who have give their sales clerks the authority to handle customer complaints without...
True
The ultimate goal of most marketing-oriented firms is profitability that results from satisfying...
True
Although marketers cannot control the marketing mix, they can control the external environment...
False
The phenomenon of working women has probably had a greater effect on marketing than has any...
True
South-Western Publishing sells its business textbooks to college bookstores, which in turn...
True
The emergence of the Internet has made buying and selling in business market is a process that...
False
Consumable items that do not become part of the final product are called raw materials
False
If consumer behavior is not well understood, a marketer will have difficulty creating an appropriate...
True
Selective distortion occurs when consumers change information that conflicts with their feelings...
True
AkPharm, Inc. has developed Cat-Sip, a lactose-free milk designed to be digestible by cats....
False
Geography, psychographics, and benefit sought are examples of possible segmentation variables...
True
Use of the Internet can cut marketing research costs by 25 to 40 percent and provide results...
True
Competitive intelligence allows managers to predict changes in business relationships, identify...
True
Disintermediation is the elimination of wholesalers and distributors from the marketing channel
True
Multiculturalism occurs when all major ethnic groups in an area are roughly equally represented
True
Recession is a general rise in prices with a corresponding increase in wages, which results...
False
The concept of marketing is the idea that people give up something to receive something
True
This is the Era of Generation "C", where "C" stands for CONTENT
True
Marketing is the process of planning and executing the conception, pricing, promotion, and...
True
A marketing exchange cannot take place unless each party n the exchange has something that...
True
The marketing concept states that the social and economic justification for an organization's...
True
The marketing plan is a written document that acts as a guidebook of marketing activities for...
True
A common way to conduct a situation analysis is to perform a SWOT analysis, which means examining...
True
A competitive advantage is some unique aspect of a firm's offering, or the firm itself, that...
True
If the Pillsbury Company started a major promotional campaign for its Green Giant frozen vegetables...
False
Marketing strategy involves the activities of selecting and describing one or more target markets...
True
Having a cost advantage is a product or service differentiator that is hard to beat
True


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