Marketing Final: Test 1 True or False

32 cards

Marketing Final Fall 2010 Semester


 
  
Created Dec 6, 2010
by
askinne3

 

 
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  Side A   Side B
1
Strategic planning is most effective when managers view it as an annual exercise
 
False
2
Customer value is the ratio of benefits to the pleasure necessary to obtain those benefits
 
False
3
Having a global vision means management recognizes and reacts to international marketing opportunities,...
 
True
4
For a retail operation requiring a storefront, the component of the marketing mix called place...
 
True
5
All employees need to be customer-oriented because in the customer's eyes, the employee is...
 
True
6
Retailers who have give their sales clerks the authority to handle customer complaints without...
 
True
7
The ultimate goal of most marketing-oriented firms is profitability that results from satisfying...
 
True
8
Although marketers cannot control the marketing mix, they can control the external environment...
 
False
9
The phenomenon of working women has probably had a greater effect on marketing than has any...
 
True
10
South-Western Publishing sells its business textbooks to college bookstores, which in turn...
 
True
11
The emergence of the Internet has made buying and selling in business market is a process that...
 
False
12
Consumable items that do not become part of the final product are called raw materials
 
False
13
If consumer behavior is not well understood, a marketer will have difficulty creating an appropriate...
 
True
14
Selective distortion occurs when consumers change information that conflicts with their feelings...
 
True
15
AkPharm, Inc. has developed Cat-Sip, a lactose-free milk designed to be digestible by cats....
 
False
16
Geography, psychographics, and benefit sought are examples of possible segmentation variables...
 
True
17
Use of the Internet can cut marketing research costs by 25 to 40 percent and provide results...
 
True
18
Competitive intelligence allows managers to predict changes in business relationships, identify...
 
True
19
Disintermediation is the elimination of wholesalers and distributors from the marketing channel
 
True
20
Multiculturalism occurs when all major ethnic groups in an area are roughly equally represented
 
True
21
Recession is a general rise in prices with a corresponding increase in wages, which results...
 
False
22
The concept of marketing is the idea that people give up something to receive something
 
True
23
This is the Era of Generation "C", where "C" stands for CONTENT
 
True
24
Marketing is the process of planning and executing the conception, pricing, promotion, and...
 
True
25
A marketing exchange cannot take place unless each party n the exchange has something that...
 
True
26
The marketing concept states that the social and economic justification for an organization's...
 
True
27
The marketing plan is a written document that acts as a guidebook of marketing activities for...
 
True
28
A common way to conduct a situation analysis is to perform a SWOT analysis, which means examining...
 
True
29
A competitive advantage is some unique aspect of a firm's offering, or the firm itself, that...
 
True
30
If the Pillsbury Company started a major promotional campaign for its Green Giant frozen vegetables...
 
False
31
Marketing strategy involves the activities of selecting and describing one or more target markets...
 
True
32
Having a cost advantage is a product or service differentiator that is hard to beat
 
True

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