Marketing Final Exam

The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large

Parties with unsatisfied needs, a desire and ability to be satisfied, a way for the parties to communicate, and something to exchange are all _______.

Find potential consumers is the _____, and information about their needs is ______; both are important in _____.

Product, Price, Promotion, and Place are all _____ factors, and called the _______.

Social, Economic, Technological, Competitive, and Regulatory are all _______ factors.

Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long term benefits

The unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.

Fundamental, passionate, and enduring principles that guide an organization's conduct over time

A statement of the organization's function in society, often identifying its customers, markets, products, and technologies.

Set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organizations

Describes the clear, broad, underlying industry or market sector of an organizations offering.

Statements of an accomplishment of a task to be achieved, often by a specific time

An organization allocates its marketing mix resources to reach its target market by: planning, implementation, and evaluation

Taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it

_____ consists of strengths and weaknesses (________), and opportunities and threats (_______).