Marketing Final Exam Review

Anything that can be offered to a market for attention, acquisition, use , or consumption that might satisfy a want or need.

Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.

Product bought by final consumer for personal consumption

Developing products and services features, designing , a quality level, a brand name, and packaging.

Consumer good that the customers, in the process of selection and purchase, characteristically compare on such bases as suitability , quality , price ,and style .

Consumer product with unique characteristics or brand identification for which a significant group of buyer is is willing to make a special purchase effort

Consumer product that the consumer either does not know about or knows about but does not normally thinjk of buying

The characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs

A name , term sign, symbol , or design or a combination of these that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.

The activities of designing and producing the container or wrapper for a product .

A group of products that are closely related because they function in a similar manner, are sold to the same costumer groups, are marked through the same types of outlets , or fall within given price ranges.

The set of all product lines and items that a particular seller offers for sale.

The positive differential effect that knowing the brand name has on customer response to the product or service.

A major characteristics of a service --- they cannot be seen , tasted , felt , heard, or smelled before they are bought .

The development of original products , product improvements, product modificatiosn, and new brands through the firms own product development efforts