Marketing Final: Test 2 True Or False

36 cards

Marketing Final Fall Semester 2010


 
  
Created Dec 6, 2010
by
askinne3

 

 
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  Side A   Side B
1
To a marketer, the definition of a product includes intangibles as well as physical, tangible...
 
True
2
The direct channel is used more often in business-to-business markets than in consumer markets
 
True
3
The goal of advertising is to change people's attitudes
 
True
4
A marketing cannel is a business structure composed of interdependent organizations that reach...
 
True
5
The only marketing mix component nonprofit organization do not use is price.
 
False
6
Kohl's department stores offers its corporate employees flexible work hours, work-at-home programs,...
 
True
7
Convenience is usually a factor when selecting a service provider as it is when selecting a...
 
True
8
Promotion is communication by marketers that informs, persuades, and reminds potential buyers...
 
True
9
Even though the growth of the service sector worldwide has been sluggish in the past decade,...
 
True
10
Profits typically reach their peak during the maturity stage of the product life cycle
 
False
11
A broker that takes title and physical possession of the goods is called a merchant wholesaler
 
False
12
A marketer needs "buzz" to increase the success of the product diffusion process
 
True
13
Coupons are more likely to encourage repeat purchases by regular users than stimulate users...
 
False
14
All U.S. new product sales have an implied warranty
 
True
15
Innovators and laggards represent the beginning and end of the product diffusion process
 
True
16
In the diffusion process, marketers spend most of the advertising funds on the late majority...
 
False
17
The use of supply chain management results in higher inventory management costs
 
False
18
The six P's of the retailing mix are product, place, price, promotion, personnel, and planning
 
True
19
A blend of more advertising and sales promotion and less personal selling is useful when the...
 
True
20
A typical discount store competes by carrying a full line of high-turnover, low-margin goods
 
True
21
The most important functions of packaging are to contain and protect products, promote products,...
 
True
22
Trade shoes are an excellent place to introduce new products to the marketplace
 
True
23
AIDA stands for Attitudes-Interest-Desire-Action
 
False
24
 A serious problem that may be caused by test marketing is that a firm's competitors can...
 
True
25
Advertising is any form of personal, one-way mass communication in which the sponsor is concealed
 
False
26
The product life cycle is so named because it is similar to the premise underlying the concept...
 
True
27
Generic brand names are those brand names that have become generic and now identify products...
 
True
28
For a firm that adheres to the marketing concept, the logical place to start generating new-product...
 
True
29
All promotions are designed to inform, pursue, or remind the target audience
 
False
30
Supermarkets are retailers that specialize in food and food products although many now carry...
 
True
31
The most important factor in product failure is a poor match between product characteristics...
 
True
32
Services are considered intangible because most services can be felt or touched in the same...
 
False
33
Many cooks believe that nothing can beat Bakewell Cream for making delicious biscuits. Loyal...
 
True
34
Cultural traits can make a package design successful in one country and a failure in another
 
True
35
Sales promotion is a promotional tool generally used to stimulate long-term increases in product...
 
False
36
Horizontal Conflict occurs among channel members on the same level, such as two or more different...
 
True


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