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Cards In This Set
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Money offered by a manufacturer to employees of channel intermediaries to encourage them to sell the manufacturer's product.
a. A trade allowanceb Pull moneyc. A store demonstration incentived. A premium paymente. None of the above |
E. None of the ebove
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Supply Chain Management
a. is a physical flow processb. is customer-drivenc. provides enhanced customer and economic valued. plays the role of communicator of customer demande. all of the above |
E. all of the above
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Defined as all activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use or consumption
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Retailing
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The major characteristic that is used to differentiate between types of intermediaries is whether they
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Take title to the products they sell
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An institution that buys goods from manufacturers, takes title to these goods, and resells them to business, government agencies, and/or other wholesalers or retailers
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Wholesaler
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Agents and brokers
a. take title to merchandiseb. only represent a great deal of input on the terms of the salec. have a great deal of input on the terms of the saled. generally are on salary with the manufacturere. none of the above |
E. none of the above
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The three basic functions channel members perform
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Transactional, logistical, facilitating
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One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved
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Direct Channel
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A competitive advantage can be developed by all BUT ONE of the following
a. Reverse engineer the product to copy successd. Deliver a product with high qualityc. Deliver a product at the lowest priced. Support a product with excellent servicee. Deliver truly unique product |
A. Reverse engineer the product to copy success
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What goes one step further than applied research by converting new technology applications into marketable products?
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Product Development
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The promotional mix is a combination of all BUT ONE of the following:
a. Advertisingb. PRc. Sales promotiond. Personal sellinge. Trade promotion |
E. Trade promotion
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In the long run, regardless of the effort put into the product management process, the most important factor determining if a consumer product will succeed or fail is
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The way it implements its production strategy
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Scientific investigation aimed at discovering new technologies
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Basic research
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Satisfied customers are likely to engage in positive word-of-mouth communication, thereby helping to bring in new customers. Thus, a means for attracting, developing, and retaining customers
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Relationship Marketing
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A product is best described as
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Good, Service, Idea, Tangible
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