+
Related Flashcards
Related Topics
Cards In This Set
| Front | Back |
|
Middlemen
|
A business firm that renders services directly related to the sale/purchase of a product as it flows thru from producter to consumer
|
|
Distribution channels
|
People and firms involved in the transfer of title to a product as the product moves from producer to ultimate consumer or business user
|
|
Producer > consumer
|
No middleman, door to door. shortest, simplest distributioin channel
|
|
Producer > retailer > consumer
|
Example) walmart
|
|
Producer > wholesaler > retailer > consumer
|
Example) small retailers
|
|
Producer > agent > wholesaler > retailer > consumer
|
Heavy reliance on agent middlemen. example) clorox company uses sales and marketing agency to reach retailers
|
|
Producer > agent > wholesaler > retailer > consumer
|
Example) large retail chains, small retail stores
|
|
Producer > user
|
Example) jet engines, helicopters, elevators
|
|
Producer > industrial distributor > user
|
Example) producers of operating supplies and small accessory equipment frequently use indust dist.
|
|
Producer > indust. dist. > reseller > user
|
Example) computer items/high-tech
|
|
Producer > agent > user
|
Firms w/o sales dept
|
|
Producer > agent > indust. dist. > user
|
Sale size too small for direct selling
|
|
Producer > consumer (services)
|
Legal advice, health care
|
|
Producer > agent > consumer
|
Transfer of ownership
|
|
Vertical marketing systems
|
Tightly coordinated distribution channel designed specifically to improve operating efficiency and marketing effectiveness.
|
