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Related Flashcards
Related Topics
Cards In This Set
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The marketing of goods and services to individuals and organizations for purposes other than personal consumption
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Business marketing
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The use of the internet to facilitate the exchange of goods, services, and information between organizations
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Business-to-business electronic commerce
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A measure of a Web site's effectiveness; calculated by multiplying the frequency of visits by the duration of a visit by the number of pages viewed during each visit (site reach)
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Stickiness
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Discuss the role of relationship marketing and strategic alliances in business marketing
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Relationship marketing entails seeking and establishing long-term alliances or partnerships with customers. A strategic alliance is a cooperative agreement between business firms. Firms from alliances to leverage what that do well by partnering with others that have complementary skills.
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Individuals and organizations that buy business goods and incorporate them into the products they produce for eventual sale to other producers or to consumers
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Original equipment manufacturers (OEMs)
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A detailed numbering system developed by the United States, Canada, and Mexico to classify North American business establishments by their main production processes
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North American Industry Classification System (NAICS)
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The demand for business products
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Derived demand
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The demand for two or more items used together in a final product
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Joint demand
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Phenomenon in which a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product
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Multiplier effect (accelerator principle)
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An electronic trading floor that provides companies with integrated links to their customers and suppliers
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Business-to-business online exchange
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Unprocessed extractive or agriculture products, such as mineral ore, lumber, wheat, corn, fruits, vegetables, and fish
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Raw materials
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Either finished items ready for assembly or products that need very little processing before becoming part of some other product
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Component part
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Products used directly in manufacturing other products
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Processed materials
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Consumable items that do not become part of the final product
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Supplies
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Expense items that do not become part of the final product
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Business services
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