Marketing Chapter 3

The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target consumers.

The actors close to the company that affect its ability to serve its customers the company, suppliers, marketing intermediaries, customer markets, competitors, and public.

The larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political, and cultural forces.

Firms that help the company to promote, sell, and distribute its goods to final buyers.

Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

The study of human populations in terms of size,density, location, age, gender, race, occupation, and other statistics.

The 78 billion people born during the baby boom following world war 2

The 45 million people between 1965 and 1976 in the "birth death" following the baby boom.

The 83 million children of the baby boomers born between 1977 and 2000

Factors that affect consumer buying power and spending patterns

Differences noted over a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care, and other good and services categories as family income rises.

Natural resources that are needed as inputs by marketers or that are affected by marketing activities.

Developing strategies and practices that create a world economy that the planet can support indefinitely.

Forces the create new technologies, creating new product and market opportunities

Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.