Marketing Chapter 14

11 cards

Marketing


 
  
Created Nov 8, 2011
by
gbernardo89

 

 
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1
the connected chain of all of the business entities, both internal and external to the company,...
 
Supply Chain
2
a management system that coordinates and integrates all of the activities performed by supply...
 
Supply Chain Management
3
when multiple firms in a supply chain coordinate their activities and processes so...
 
Supply Chain Integration
4
bundles of interconnected activities that stretch across firms in the supply chain
 
Business Processes
5
allows companies to prioritize their marketing focus on different customer groups according...
 
Customer Relationship Management (CRM) process
6
presents a multi-company, unifies response system to the customer whenever complaints, concerns,...
 
Customer Service Management Process
7
the process of strategically managing the efficient flow and storage or raw materials, in-process...
 
Logistics
8
a production method whereby products are not made until an order is placed by the customer;...
 
Mass Customization (build-to-order)
9
information technology that replaces the paper documents that usually accompany business transactions,...
 
Electronic Data Interchange (EDI)
10
a manufacturer's or suppliers's use of an independent third party to manage an entire function...
 
Outsourcing (contact logistics)
11
a distribution technique that includes any kind of product or service that can be distributed electronically,...
 
Electronic distribution

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