Marketing Chapter 13

Marketing
Created Nov 8, 2011
by gbernardo89
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Side ASide B
a set of interdependent organizations that eases the transfer of ownership as products move...
Marketing Channel (Channel of distribution)
all parties in the marketing channel who negotiate with one another, buy and sell products,...
channel members
the difference between the amount of product produced and the amount an end user wants to buy
Discrepancy of Quantity
the lack of all the items a customer needs to receive full satisfaction from a product...
discrepancy of assortment
a situation that occurs when a product is produced but a customer is not ready to buy it
temporal discrepancy
the difference between the location of a producer and the location of widely scattered markets
Spatial discrepancy
a channel intermediary that sells mainly to consumers
retailer
an institution that buys goods from manufacturers and resells them to businesses, government...
merchant wholesaler
wholesaling intermediaries who do not take title to a product but facilitate its sale from...
agents and brokers
a distribution channel in which producers sell directly to consumers
direct channel
the capacity of a particular marketing channel member to control or influence the behavior...
channel power
a situation that occurs when one marketing channel member intentionally affects another member's behavior
channel control
a member of a marketing channel that exercises authority and power over the activities of other...
channel leader (channel captain)
a clash of goals and methods between distribution channel members
channel conflict
the joint effort of all channel members to create a channel that serves customers and creates...
Channel partnering (channel Cooperation)


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