Marketing Chapter 13

15 cards

Marketing


 
  
Created Nov 8, 2011
by
gbernardo89

 

 
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1
a set of interdependent organizations that eases the transfer of ownership as products move...
 
Marketing Channel (Channel of distribution)
2
all parties in the marketing channel who negotiate with one another, buy and sell products,...
 
channel members
3
the difference between the amount of product produced and the amount an end user wants to buy
 
Discrepancy of Quantity
4
the lack of all the items a customer needs to receive full satisfaction from a product...
 
discrepancy of assortment
5
a situation that occurs when a product is produced but a customer is not ready to buy it
 
temporal discrepancy
6
the difference between the location of a producer and the location of widely scattered markets
 
Spatial discrepancy
7
a channel intermediary that sells mainly to consumers
 
retailer
8
an institution that buys goods from manufacturers and resells them to businesses, government...
 
merchant wholesaler
9
wholesaling intermediaries who do not take title to a product but facilitate its sale from...
 
agents and brokers
10
a distribution channel in which producers sell directly to consumers
 
direct channel
11
the capacity of a particular marketing channel member to control or influence the behavior...
 
channel power
12
a situation that occurs when one marketing channel member intentionally affects another member's behavior
 
channel control
13
a member of a marketing channel that exercises authority and power over the activities of other...
 
channel leader (channel captain)
14
a clash of goals and methods between distribution channel members
 
channel conflict
15
the joint effort of all channel members to create a channel that serves customers and creates...
 
Channel partnering (channel Cooperation)


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