Marketing- Ch 6

Processes/influences a consumer uses to make purchase decisions/ dispose of purchased goods and serives.

Need Recognition- Info search- Evaluation of alternatives- purchase- postpurchase behavior.

Result of an imbalance between actual and desired states.

Recognition of an unfulfilled need and a product that will satisfy it.

Any unit of input affecting one or more of the five senses.

Process of recalling past info stored in memory.

Process of seeking info in the outside environment.

Product info source that's not associated w/ advertsing/promotion.

Product info source that originates w/ marketers promoting the product.

Group of brands, resulting from an info search from which a buyer can choose.

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions.

Amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior.

Type of decision making exhibited by consumers buying frequently purchased, low cost goods and services, requires little search and decision time.

Type of decision making that requires a moderate amount of time for gathering info and deliberating about an unfamiliar brand in a familiar product category.

Most complex type of consumer decision making used when buying an unfamiliar expernsive product or an infrequnetly bought items, requires use of several criteria for evaluating options and much time for seeking info.