Flashcard Set Preview
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| 1 |
Global Marketing
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marketing that targets markets throughout the world.
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Global Vision
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recognizing and reacting to international marketing opportunities, using effective global marketing...
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Job Sourcing
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sending US jobs abroad
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Multinational Corporation
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company that's heavily engaged in international trade, beyond exporting and importing.
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Capital-Intensive
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using more capital than labor in the production process.
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Global Marketing Standarization
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production of uniform products that can be sold the same way all over the world.
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World Bank
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international bank that offers low interest loans, advice, and info to developing nations.
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International Monetary Fund
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international organization that acts as a lender of last resort, providing loans to troubled...
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Risk Levels (5)
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export-licensing-contract manufacturing-joint venture-direct investment
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Exporting
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selling domestically produced products to buyers in another country.
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Buyer for Export
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intermediary in the global market that assumes all ownership risks and sells globally for its...
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Export Broker
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bring buyers and seller together
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Export Agent
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manufacturer's agent for the exporter, lives in foreign market.
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Licensing
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legal process whereby a licensor allows another firm to use its manufacturing process, tradmarks,...
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Contract Manufacturing
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private label manufacturing by a foreign company.
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