Marketing Ch. 15

Consists of individuals and fims involved in the process of making a product or service available for use or consumption by consumers or industrial users

Involves buying, selling, and risk taking because they stock merchandise in anticipation of sales

Evident in the gathering, storing, and dispersing of products

Assist producers in making goods and services more attractive to buyers

Any intermediary b/w manufacturer and end-user markets

Any intermediary with legal authority to act on behalf of the manufacturer

Any intermediary who sells to other intermediaries, usually to retailers; term usually appliers to consumer markets

An intermediary who sells to consumers

An imprecise term, usually used to describe intermediaries who perform a variety of distribution functions, including selling, maintaining inventories, extending credit, and so on; a more common term in business markets but may also be used to refer to wholesalers

A more imprecise term than distributor that can mean the same as distributor, retailer, wholesalers, and so forth

A producer and ultimate consumers deal directly with each other

Intermediaries are inserted b/w the producer and consumers and perform numerous channel functions

Performs a variety of marketing channel functions, including selling, stocking, delivering a full product assortment, and financing

An intermediary who serves primarily as the independent selling arm of producers and represents a producer to industrial users

Employ the internet to make goods and services available for consumption or use by consumers or business buyers