Flashcard Set Preview
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1. Explain
the basic goals and objectives of online display...
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Goal: create ads that
communicate that your brand will satisfy some particular need(s)...
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2. Describe the advantages and disadvantages of online display...
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Advantages compared
to traditional media advertising:
◦Ability to target
◦Ability...
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3. What are standard display ads? Describe the various standard...
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Standard display
(a.k.a. banner) ads – displays a promotional message in a space directly...
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4. What are non-banner ads? Describe the various non-banner ad...
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Non-banner ads – ads
that appear on the screen but are not part of the displayed web...
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5. What is rich media? What is flash and what is it used for in...
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Advertisements with
which users can interact (as opposed to solely animation and excluding
click-through...
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6. What is mobile advertising? Describe the various forms of mobile...
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Mobile advertising –
advertisements delivered to PDAs and cell phones
Forms...
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7. Describe some “best practices” related to online display...
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Size matters
Rich media and video
ad formats are more effective at engaging users
4...
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8. Describe and provide examples of the various methods for placing...
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Option 1: Direct
arrangementOption 2: Advertising
Network – a firm that connects...
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9. Describe six different cost and payment models for online advertising....
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◦Cost per thousand
(CPM) – pricing per exposure
◦http://www.emagazine.com/view/?1327
◦Cost-per-click...
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