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1. Explain
the advantages and disadvantages of email marketing.
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Advantages:Compared to direct mail or other forms of media marketingLow costInteractiveHighly...
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2. Define spam and explain the three main components of spam.
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¢Spam – refers to
submitting the same message via email to a large group of individuals...
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3. What types of email are/are not covered under the CAN-SPAM...
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¢Covers email that's
primary purpose is to advertise or promote a product, service, or...
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4. Describe the main provisions of the CAN-SPAM Act of 2003.
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¢False and misleading header information is banned - This
means that an email's "From,"...
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5. What are some of the various penalties for violating the CAN-SPAM...
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¢Violation
of the provisions of the CAN-SPAM Act are subject to fines of up to $11,000....
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6. What are feedback loops and how are can they used in email...
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¢You can sign up to
receive copies of spam complaints as they come in
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7. In general, what are some of the more common features of email...
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¢Email Marketing
Director
¢Group Mail
¢Handymailer
¢E-Campaign
¢Atomic...
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8. What are the two basic methods for developing email lists....
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¢Biggest expense, 5 to
20 cents per name ...
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9. What is list scrubbing and what does it involve?
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¢Scrub
your lists regularly.
Scrubbing your list is simply making sure that you are
keeping...
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10. Describe some best practices associated with email marketing.
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¢Subject
lines56 characters or lessPersonalize with subject’s nameRelate subject...
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11. Explain the metrics used to evaluate the effectiveness of email marketing.
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Goal 5 – Increase
effectiveness of email campaign
Delivery rate – percentage...
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