Flashcard Set Preview
| Side A | Side B | ||
| 1 |
Business Intelligence
|
a term combining aspects of reporting, data exploration and ad hoc queries, and sophisticated...
|
|
| 2 |
Analytics
|
a term describing the extensive use of data, statistical and quantitative analysis, explanatory...
|
|
| 3 |
Important for obtaining competetitive advantage
|
Data leverage and data-driven decision making
-It can be a tough slog getting an organization...
|
|
| 4 |
Data
|
Raw facts and figures
|
|
| 5 |
Information
|
Data presented in a context so that it can answer a question or support decision making
|
|
| 6 |
Knowledge
|
insight derived from experience and expertise
|
|
| 7 |
Transaction Processing Systems
|
a system that records a transaction (some form of business- related exchange ), such as a cash...
|
|
| 8 |
Transaction
|
some kind of business exchange
|
|
| 9 |
Enterprise Software
|
Customer Relationship Management Systems, Supply Chain Management, Enterprise Resource Planning.
|
|
| 10 |
Customer Relationship Managemet Systems
|
used to empower employees to track and record data at nearly every point of customer contact.
|
|
| 11 |
Supply Chain Management
|
role of material until it gets shipped to client (every process)
|
|
| 12 |
Enterprise Resource Planning
|
Systemwide software that can talk to each other.
|
|
| 13 |
Surveys
|
Firms supplement operational data with additional input from surveys and focus groups, direct...
|
|
| 14 |
Where does data come from?
|
External Sources if your firm that sell products for you then you'll likely rely heavily on...
|
|
| 15 |
Legacy System
|
older information systems that are often incompatible with other systems, technologies, and...
|
|
| 16 |
Data Warehouses
|
a set of databases designed to support decision marking in an organization. Structured...
|
|
| 17 |
Data Marts
|
A database or databases focused on addressing the concerns of a specific problem (increasing...
|
|
| 18 |
Once a firm has business goals and hoped for payoffs clearly defined; it can address the broader...
|
data relevance-what data is needed, data sourcing-where its from, data quantity and quality-how...
|
|
| 19 |
Canned Reports
|
Reports that provide regular summaries of information in a predetermined format. Everyday Use
|
|
| 20 |
Ad hoc reproting tools
|
tools that put users in control so that they can create custom reports on an as-needed basis...
|
|
| 21 |
Dashboards
|
A heads up display of critical indicators that allow managers to get a graphical glance at...
|
|
| 22 |
Data Mining
|
Data mining is the process of using computers to identify hidden patterns in (and to build...
|
|
| 23 |
Data Mining Cont'd
|
Collaborative filtering, customer churn, fraud detection, financial modeling, hiring and promotion,...
|
|
| 24 |
Problems associated with the use of bad data:
|
wrong estimates from bad data leaves the film overexposed to risk , problem of historical consistency:...
|
|
| 25 |
Wal-Mart
|
demonstrates how a physical product retailer can create and leverage a data asset in order...
|
|
| 26 |
Wal-Mart and Retail Link
|
Uses retail-link. Retail Link: hard for anybody to copy Retail link records the sale...
|
|
| 27 |
Database
|
a single table or a collection of related tables
|
|
| 28 |
Database Management Systems
|
Sometimes called database software software for creating maintaining and manipulating data
|
|
| 29 |
Structured query language
|
a language used to create and manipulate databases
|
|
| 30 |
Database Administrator
|
Job title focused on directing, performing, or overseeing activities associated with a database...
|
|
| 31 |
Key Concepts that all managers should know:
|
A table or file refers to a list of data, a database is either a single table or a collection...
|
|
| 32 |
Table or file
|
a list of data, arranged in columns and rows
|
|
| 33 |
Column or field
|
a column in a database table. Columns represent each category of data contained in a record
|
|
| 34 |
Row or record
|
a row in a database table, records represent a single instance of whatever the table keeps...
|
|
| 35 |
Key
|
a field or combo of fields used to uniquely identify a record, and to relate separate tables...
|
|
| 36 |
Relational Database
|
the most common standard for expressing databases, whereby tables (files) are related based...
|
|
| 37 |
Cloud Computing
|
Software doesn't sit on your computer sits on vendors servers vendor upgrades, etc.
|
|
| 38 |
New technologies
|
fueled globalization, fueled data-driven decision making, raised privacy and security concerns
|
|
| 39 |
Finance
|
lending to tech firms, evaluating the role of technology in firms in an investment portfolio,...
|
|
| 40 |
Accounting
|
the reliability of any audit is inherently tied to the reliability of technology, increased...
|
|
| 41 |
Marketing
|
Firms are shifting spending from traditional media to the Web because of ability to track customers,...
|
|
| 42 |
Central components of the new marketing toolkit include:
|
search engine marketing, search engine optimization, customer relationship management, personalization...
|
|
| 43 |
Operations
|
include quality programs, process redesign, supply chain management, factory automation,...
|
|
| 44 |
Human Resources
|
knowledge management systems are morphing into social media tech, tech is used for employee...
|
|
| 45 |
The Law
|
activity has dramatically increased in the areas of intellectual property, patents, piracy,...
|
|
| 46 |
Information Systems Careers
|
programmers, experts in user-interface design, process design, and strategy, consulting and...
|
|
| 47 |
Sustainable Competitive Advantage
|
Financial performance that consistently outperforms industry averages, achieving sustainable...
|
|
| 48 |
Michael Porter
|
Analyzing the Five Forces to maintaining a sustainable advantage the intensity of rivalry...
|
|
| 49 |
Operational Effectiveness
|
performing the same tasks better than rivals perfrom them. The danger in operational...
|
|
| 50 |
Fast Follower Program
|
exists when savvy rivals watch a pioneer's efforts, learn from their successes and missteps,...
|
|
| 51 |
Strategic Positioning
|
performing different activities from those of rivals or the same activities in a different...
|
|
| 52 |
Resoure based view of competitive advantage
|
the strategic thinking approach suggesting that itf a firm is to maintain sustainable competitive...
|
|
| 53 |
Imitation resistant value chains
|
a way of doing business that competitors struggle to replicate and that frequently involves...
|
|
| 54 |
Value Chain
|
Set of interrelated activities that bring products or services to market
|
|
| 55 |
Straddling
|
when a firm attempts to match the benefits of a successful position while maintaining its existing...
|
|
| 56 |
The value chain
|
inbound logistics, operations, outbound logistics, marketing and sales, service
|
|
| 57 |
The value chain
|
when a firm has an imitation-resistant value chain, it may have criticial competitive asset,...
|
|
| 58 |
Brand
|
the symbolic embodiment of all the information connected with a product or service, powerful...
|
|
| 59 |
Viral Marketing
|
leveraging consumers to promote a product or service
|
|
| 60 |
Scale advantages
|
advantages related to a firm's size
|
|
| 61 |
Economies of scale
|
businesses benefit from economies of scale, when the cost of an investment can be spread across...
|
|
| 62 |
Switching Costs
|
exist when consumers incur an expense to move from one product to another, learning costs,...
|
|
| 63 |
Network Effects
|
when the value of a product or service increases as its number of users expands
|
|
| 64 |
Distribution Channels
|
The path through which products or services get to customers
|
|
| 65 |
Threat to entry(one of five forces)
|
the more profitable the industry=more attractive
|
|
| 66 |
Threat of substitute of goods or services(one of five forces)
|
more substitutes=customers are willing to switch(less attractive)
|
|
| 67 |
Bargaining Power of Customers/Buyers (5 forces)
|
more buyers=more attractive
|
|
| 68 |
Bargaining Power of Suppliers(5 forces)
|
more suppliers=more attractive(buyers hold power)
|
|
| 69 |
Degree of Rivalry (5 forces)
|
more rivalry=less attractive
|
|
| 70 |
Netflix offers 100,000 movies
|
traditional retailers can't do this because of size
|
|
| 71 |
Long Tail
|
a phenomenon whereby firms can make money by offering a near-limitless selection
|
|
| 72 |
Netflix uses a database called cinematch
|
cinematch asks customers to rate movies
|
|
| 73 |
Collaborative Filtering
|
a classification software that monitors trends among customers and uses this data to personalize...
|
|
| 74 |
Churn Rate
|
the rate at which customers leave a product or service
|
|
| 75 |
Atoms to bits model
|
advantages: netflix will eliminate a huge chunk of its shipping and handling costs, bandwidth...
|
|
| 76 |
Moore's Law
|
chip performance per dollar doubles every 18 months
|
|
| 77 |
Microprocessor
|
the part of the computer that executes the instructions of a computer program
|
|
| 78 |
Random Access Memory
|
the fast, chip-based volatile storage in computing device the way computer uses memory
|
|
| 79 |
Volatile Memory
|
storage such as ram that is wiped clean when power is cut off from a device
|
|
| 80 |
Nonvolatile Memory
|
storage that retains data even when powered down such as flash memory hard disk or dvd storage,...
|
|
| 81 |
Flash Memory
|
novolatile chip-based storage often used in mobile phones, cameras, and MP3 players
|
|
| 82 |
Solid State Electronics
|
semiconductor based devices no moving partst oit
|
|
| 83 |
Semiconductors
|
a substance, such as silicon dioxide used inside computer chips that is capable of enabling...
|
|
| 84 |
Optical Fiber Line
|
a high-speed glass or plastic-lined networking cable used in telecommunications
|
|
| 85 |
Advancing Rates of Tech
|
Moore's Law=18 months, data storage = 12 months
|
|
| 86 |
Bit
|
Computers express data as bits that are either one or zero, telecommunication or bandwidth...
|
|
| 87 |
Byte
|
it takes 8 bits to make a byte, storage is listed in bytes,
|
|
| 88 |
Kilobyte
|
1000 bytes, megabyte=1 million, gigabyte=1 billion, terabyte=1 trillion, petabyte= 1 quadrillion,...
|
|
| 89 |
Moore's Law Effects
|
it is great when it makes your product cheaper and opens up new markets for your firm but can...
|
|
| 90 |
3 forces threaten to slow down Moore's Law
|
size, heat, and power interrelated forces
|
|
| 91 |
Multicore Microprocessors
|
microprocessors with two or more (typically lower power) calculating processing cores on the...
|
|
| 92 |
Buying Time
|
another approach to extending the life of Moore's law is using stacked or three-dimensional...
|
|
| 93 |
Supercomputers
|
computers that are among the fastest of any in the world at the time of their intro used for...
|
|
| 94 |
Massively Parallel
|
computers designed with many microprocessors that work simultaneously to solve problems
|
|
| 95 |
Grid Computing
|
a type of computing that uses special software to enable several computers to work together...
|
|
| 96 |
Network Effects
|
when the value of a product or service increases as its number of users expands also known...
|
|
| 97 |
Exchange
|
creates value and every product or service subject to network effects fosters some kind of...
|
|
| 98 |
Staying Power
|
the long-term viability of a product or service networks with greater numbers of users suggest...
|
|
| 99 |
Complementary Benefits
|
products or service that add additional value to the network
|
|
| 100 |
3 Value adding Sources
|
Exchange, Complementary Benefits, Switching Costs
|
|
| 101 |
One sided Markets
Two Sided Markets
|
a market that derives most of its value from a single class of users same-side exchange...
|
|
| 102 |
Network Markets
|
experience early, fierce competition, firms very aggressive because once a leader is clear...
|
|
| 103 |
Oligopoly
|
Large Firms merge together
|
|
| 104 |
Technological Leap Frogging
|
competing by offering a new technology that is so superior to existing offerings that the value...
|
|
| 105 |
Strategies for competing in markets with network effects:
|
move early, subsidize product adoption, leverage viral promotion, expand by redefining the...
|
No comments yet! Be the first to add a comment below!
Please login to post comments.
After login, we will forward you back to this flashcard.