IMC Final Exam (CH14/18 1:1 Marketing)

6 cards

IMC��� ������  �������


 
  
Created Dec 5, 2010
by
deckerry

 

 
Table View
 
Download
 
Print

Flashcard Set Preview

  Side A   Side B
1
what are 5 distinctions between direct/mass marketing
 
1.       Direct is opposite of media advertising 2.      ...
2
4 Characteristics of the paradigm shift toward IMC, market drivers of the shift toward IMC...
 
1.       Increased emphasis on
3
Meaning & goals of CRM
 
Customer relationship management identifies the best customers. It is also an attempt to...
4
difference: direct response advertising v. direct marketing
 
Direct response is mass media while direct is not.
5
2-way marketing where the the audience is involved with co-production or co-creation and customization...
 
Interactive marketing
6
People actively request to be involved. It is customized and valuable to the customer
 
opt-in marketing


Upgrade and get a lot more done!
Upgrade    Cancel