IMC Final Exam (CH14/18 1:1 Marketing)

6 cards

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Created Dec 5, 2010
by
deckerry

 

 
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  Side A   Side B
1
what are 5 distinctions between direct/mass marketing
 

1.      ...

2
4 Characteristics of the paradigm shift toward IMC, market drivers of the shift toward IMC...
 

1.      ...

3
Meaning & goals of CRM
 

Customer relationship management identifies...

4

difference: direct response advertising v. direct...

 

Direct response is mass media while direct is not.

5

2-way marketing where the the audience is involved...

 
Interactive marketing
6
People actively request to be involved. It is customized and valuable to the customer
 
opt-in marketing

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