Fashion Final

61 cards

Introduction To The F


 
  
Created May 17, 2010
by
kellymagee

 

 
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  Side A   Side B
1
Regional fashion markets
 
Chicago and Atlanta
2
Regional fashion market centers
 
La,, Miami and Dallas
3
Unique because it is neither a regional fashion market center or a fashion market.
 
New York
4
The first major general merchandise mart was built in...
 
Chicago
5
____ is still the center of fashion designing activities because it is the capital of cultural...
 
New York City
6
The garment district in NYC is principally used today for...
 
Sales
7
Trade shows are usually held in...
 
Regional trading areas outside of major market areas. (eg. Magic in Vegas).
8
___ and ___ are often cites for trade shows.
 
Hotels and Civic Centers
9
Both ___ and ___ goods are shown at trade shows.
 
Foreign, Domestic
10
The _____ ______ is open to Paris designers only.
 
The Chambre Syndicale
11
Polices the industry to prevent misuse of creative design.
 
Chambre Syndicale
12
Provides service to the entire French fashion industry.
 
Chambre Syndicale
13
Members must present collections twice a year, (Jan/July) and with 75 garments or more.
 
Chambre Syndicale
14
To offset the decline in sales of Haute Couture apparel, couturiers have…
 
Entered the ready to wear business Established boutiques Entered into licensing agreements
15
The French equivalent to American ready to wear is...
 
the pret a porter.
16
___ and ___ are the most important market centers for British menswear.
 
London and Harrogate
17
___ ___ is the designer responsible for London’s reputation as the center for innovative...
 
Mary Quant
18
Buyers can visit a maximum number of resources in..
 
The course of a week.
19
Buyers receive personal attention from..
 
Sales reps
20
Currently, ____ is the fastest growing fashion capital.
 
India
21
The general stores of the american frontier evolved from...
 
Trading posts.
22
Department stores were able to compete successfully with chain organizations and did...
 
a parent organization large enough to sponsor centralized buying, distribution and merchandising.
23
Advantages of private label would include:
 
The store gains an extra measure in quality control The store has complete design control The...
24
Private label allows the retailer to...
 
Compete with designer labels.
25
A specialty store carries..
 
A limited line of merchandise.
26
Discount stores have the following characteristics:
 
Goods priced at less than retail Centralized check out counters High volume of sales Low...
27
A chain organization will most likely buy by...
 
Classification or category. Eg. A tops buyer.. A pants buyer.
28
The _____ gets a royalty fee for providing exclusive use of name, merchandise, and any...
 
Franchisor 
29
Discount operations run by manufacturers, they have grown dramatically in recent years:
 
They serve to eliminate overruns and seconds Prior to this, maufacturers and designers turned...
30
Todays factory outlet stores are destinations
 
Less than 100 outlet centers nationwide in 1988 Almost 360 outlet centers across the US...
31
____ _____ Carry the ultimate narrow and deep selection, allowing for deep purchasing discounts...
 
Category Killers
32
_____ Will often carry merchandise considered to be more risky rather than safe and commercial. Showcase...
 
Boutiques
33
______ ______ ______ ______   Are examples of non-store retailing.
 
Direct selling Catalogues TV shopping E-tailing
34
Retailers must...
 
Consistantly respond to change in the environment to succeed and flourish
35
Today the retail scene is dominated by..
 
retailers like target and sears.
36
A tourist shopping in London will probably visit..
 
Harrod's.
37
A tourist shopping in new york will probably visit..
 
Macy's
38
A tourist shopping in Paris will probably visit..
 
Le Printemps.
39
Retailers are the primary importers of:
 
foreign goods in the fashion industry.
40
A commissionaire can:
 
assist a buyer for a small retail store when buying in a foreign fashion center.
41
Specification buying is purchasing done...
 
to a store’s standards rather than a manufacturer’s standards.
42
Clothing manufacturer’s are the group most likely to..
 
support protectionist measures.
43
A resident buying office will:
 
keep member stores in touch with market conditions and provide support services. Donegar...
44
NAFTA eliminated quotas and tarriffs between:
 
the US, Canada and Mexico.
45
Carribbean Basin Initiative was a measure designed...
 
to protect US manuafacturers and encourage the growth of an export industry in Latin America.
46
Tariff Schedule 807 and 807A allowed manufacturers to:
 
ship fabric to another country where the clothes would be manufactured to shipped back to...
47
Tarrif rate quota used to be applied to imported goods...
 
After a certain number had already entered the country.
48
The paid use of space or time in any medium is called:
 
Advertising
49
When advertising, a manufacturer has control of the...
 
message/image
50
____ is free and voluntary mention of a firm, brand, product or person in any medium
 
Publicity
51
this is free publicity reinforces the paid for advertising message:
 
When an advertiser in a magazine is also featured in the editorial pages
52
A public relations agency will:
 
Keep up to date on what is newsworthy about a client. Send press releases, photos and stories...
53
Public Relations work on:
 
improving a clients image with the target market and may develop long range plans and direction...
54
___ ___ ___ was the forerunner of today’s fashion magazines
 
Godey's Ladys Book
55
DNR, Daily News Record
 
Trade Publication
56
Chain Store Age
 
Trade Publication
57
Stores
 
Trade Publication
58
Footwear News and Accessories
 
Trade Publication
59
____ is considered to be the largest fashion forecast company today
 
WGSN
60
This is a trend forecast service online which requires a paid subscription for full access
 
WGSN
61
Retail trade association that services the retail industry with information:
 
National Retail Federation NRF

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