E-Commerce (2)

142 cards


 
  
Created Dec 9, 2012
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deadaccount1243

 

 
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  Side A   Side B
1
A key success factor for Net-A-Porter is the ability to A) buy what customers want from...
 
A
2
Net-A-Porter's online store is an example of A) business-to-employees EC. B) business-to-consumer...
 
B
3
A broader definition of EC that includes not just the buying and selling of goods and services,...
 
B
4
Depending on the degree of digitization, EC can take several forms including A) the ordering...
 
A
5
Organizations that conduct their business activities solely online are A) click-and-mortar...
 
B
6
Organizations that conduct some e-commerce activities, usually as an additional marketing...
 
D
7
A corporate or government network that uses Internet tools, such as Web browsers, and Internet  protocols...
 
C
8
An online marketplace where buyers and sellers meet to exchange goods, services, money, or  information...
 
A
9
Referencing the Electronic Commerce Framework, marketing and advertisement is in the category...
 
D
10
According to the Electronic Commerce Framework, direct marketing, search jobs, and online...
 
A
11
When Apple conducts online transactions with its trading partners, this is an example of A)...
 
A
12
An e-commerce model in which all the participants are businesses or other organizations describes A)...
 
B
13
EC classifications include A) business-to-business. B) business-to-consumer. C) consumer-to-business. D)...
 
D
14
A business that provides some product or service to a client business that maintains its...
 
C
15
Selling corporate products to one's employees is an example of A) business-to-consumer. B)...
 
B
16
EC activities include A) trading, buy, sell, and exchange. B) communicate, collaborate,...
 
D
17
Traditional and electronic markets have three main functions, which include each of the following  except A)...
 
C
18
The emergence of electronic marketplaces changed several of the processes used in trading...
 
D
19
The portion of an e-seller's business through which customers interact, including the...
 
A
20
A(n) ________ is a single point of access, through a Web browser, to critical business information  located...
 
C
21
A method for Internet users to store, organize, search, and manage bookmarks of Web pages...
 
C
22
Types of virtual communities include each of the following except A) relations or practices. B)...
 
C
23
 Facebook, LinkedIn, and catster.com are examples of A) gender communities. B) communities...
 
D
24
Which of the following is a global, multilanguage, social network popular in Asia and parts...
 
A
25
Capabilities and services provided by social networking sites include A) discussion forums. B)...
 
D
26
A virtual world is A) a user-defined world in which people can interact, play, and do business. B)...
 
A
27
Types of business activities in virtual worlds include each of the following except A)...
 
B
28
According to Internet Retailer (2009), approximately ________ percent of adult U.S. Internet...
 
B
29
 Retailers who sell over the Internet are A) e-tailers. B) disintermediaries. C)...
 
A
30
With all else being equal in the online environment, goods with any of the following product  characteristics...
 
A
31
Which of the following is a characteristic of e-tailing? A) Competition is local. B)...
 
B
32
Major advantages of e-commerce to sellers include each of the following except A) charging...
 
A
33
A business model where a company sells in multiple marketing channels simultaneously best...
 
A
34
The competitive advantages of a "pull" vehicle distribution process include each...
 
D
35
Firms that sell directly to consumers over the Internet without maintaining a physical sales...
 
C
36
An online seller of travel services that generates revenue by charging fees for its services...
 
B
37
A marketer that uses e-mail to advertise to potential customers is called a A) market maker. B)...
 
D
38
In an e-market, PayPal serves as a(n) A) intermediary. B) service provider. C) content...
 
B
39
A B2C model in which sales are done to meet the needs of special events describes A) anniversary...
 
C
40
Limitations of online travel services include A) limited amount of free information. B)...
 
C
41
Which of the following is not a characteristic of e-banking? A) saves users time and money B)...
 
B
42
Security for online bank transactions includes each of the following except A) firewalls. B)...
 
C
43
Gateways to storefronts and e-malls are A) shopping portals. B) shopbots. C) shopping...
 
A
44
Software tools that scout the Web on behalf of consumers who specify search criteria are A)...
 
B
45
The TRUSTe seal is an example of a(n) A) business rating. B) intermediary. C) B2B exchange. D)...
 
D
46
Key business drivers for B2B include each of the following except A) the availability of...
 
C
47
E-commerce that focuses on a single company's buying needs or selling needs best defines A)...
 
D
48
Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which...
 
A
49
B2B transactions that involve communication, design, planning, information sharing, and activities  beyond...
 
B
50
An online third party that brokers a transaction online between a buyer and a seller best...
 
D
51
Types of B2B transactions include A) strategic sourcing. B) randomized buying. C) intermediation. D)...
 
A
52
The purchase of goods and services as they are needed, usually at prevailing market prices,...
 
C
53
Purchases of goods and services based on long-term contracts best defines A) direct materials. B)...
 
D
54
Which of the following can be supported more effectively and efficiently through direct buyer-seller  negotiations? A)...
 
A
55
Materials used in the production of a product best defines A) indirect materials. B)...
 
B
56
Two types of materials and supplies that are traded in B2B are A) digital and physical. B)...
 
B
57
Materials used to support production are called A) indirect materials. B) operational...
 
A
58
The major B2B service industries include each of the following except A) travel and hospitality...
 
D
59
Which of the following is not one of the major benefits of B2B for both buyers and sellers? A)...
 
B
60
A business strategy that focuses on providing comprehensive quality service to business partners...
 
C
61
The three major elements of Caterpillar Inc.'s learning infrastructure include A) governance. B)...
 
D
62
Caterpillar University enables e-learning through its knowledge management system called A)...
 
A
63
The e-commerce model in which a government entity buys or provides goods, services, or information  to...
 
B
64
Which of the following is the e-government category that includes all the interactions between...
 
C
65
Each of the following is an example of e-government except a(n) A) eBay-seller selling...
 
A
66
An example of G2C is a(n) A) employee at the Chamber of Commerce obtaining local demographic...
 
B
67
Sharing information more quickly and conveniently between the federal and state, local, and...
 
C
68
Reducing the burden on business by enabling online tax filing is a performance objective...
 
B
69
Expanding access to information for people with disabilities is a performance objective of...
 
A
70
Each of the following is a reason to implement electronic voting except A) voting processes...
 
B
71
Politicians are using each of the following to communicate with voters and citizens except A)...
 
A
72
Which of the following is the e-government category that includes interactions between governments  and...
 
B
73
Which of the following is the e-government category that includes activities within government...
 
C
74
Which of the following is the e-government category that includes activities and services...
 
D
75
Governments use Web 2.0 tools mainly for A) collecting local, state, and federal taxes. B)...
 
C
76
The way government makes use of Web 2.0 technologies to interact with citizens and provide  government...
 
A
77
According to an Australian Government 2.0 task force report, by embracing Government 2.0  governments...
 
D
78
Being available at any location and at any time best defines A) localization. B) interactivity. C)...
 
D
79
Major value-added attributes of the mobile commerce landscape include each of the following...
 
C
80
Development of m-commerce is being driven by each of the following technological, business,...
 
A
81
________ connects a mobile device to a network or another computing device, anytime, anywhere. A)...
 
C
82
Components of a wireless infrastructure that support delivery of services over a wireless...
 
B
83
A chip technology wireless standard designed for temporary, short-range connection among...
 
C
84
Characteristics of mobile devices that need to be considered when designing mobile computing  systems...
 
D
85
________ is a satellite-based tracking system that enables the determination of a GPS device's...
 
A
86
A stand-alone handheld computer principally used for personal information management best...
 
B
87
Websites designed for access from microbrowsers are  A) short messaging services. B)...
 
C
88
A web browser designed for use on a mobile device optimized to display Web content most  effectively...
 
D
89
Rick sends a message from a delayed flight to his friend on her cell phone that he will be...
 
C
90
A gateway to the Internet optimized for mobility that aggregates and provides content and...
 
D
91
A voice system that enables users to request and receive information and to enter and change...
 
C
92
A website with an audio interface that can be accessed through a telephone call best describes A)...
 
A
93
A ________ is suitable for mobile users who need to make very short-range device-to-device...
 
A
94
A telecommunications network that enables users to make short-range wireless connections...
 
B
95
Most WLANs run on a telecommunications standard known as ________, which is more commonly  called...
 
D
96
Physically, the heart of a WLAN is a ________ that connects wireless devices to the desired...
 
C
97
A wireless standard (IEEE 802.16) for making broadband network connections over a medium-size  area...
 
D
98
Identify the seven drivers of m-commerce.
 
The seven drivers of m-commerce include widespread availability of more powerful mobile  devices,...
99
Identify four m-commerce benefits for organizations. Identify four m-commerce benefits for  individuals.
 
Benefits for organizations include improves customer satisfaction through real-time apps,  reduces...
100
Briefly describe four wireless telecommunications networks.
 
Personal area networks, wireless local area networks, wireless metropolitan networks, and  wireless...
101
Define location-based m-commerce. Identify its five basic components.
 
Location-based m-commerce is the delivery of m-commerce transactions to individuals in a  specific...
102
List five of the eight technical limitations of mobile computing.
 
Limitations mentioned in the textbook include insufficient bandwidth, security standards,...
103
The online platforms and tools that people use to share opinions, experiences, insights,...
 
A
104
A combination of social policy and marketing practices to achieve a set of social behavioral...
 
B
105
Which of the following focused on marketing children's health care insurance for working...
 
C
106
A sociological concept that refers to connections within and between social networks; the...
 
D
107
Which of the following is a term that describes use of social media platforms such as networks,...
 
A
108
Social media categories include each of the following except A) blogs. B) records management. C)...
 
B
109
Referencing the social networking space categories, NutshellMail and FriendFedd are examples...
 
C
110
Which of the following is a term coined by Mark Zuckerberg of Facebook, which originally...
 
D
111
The delivery of e-commerce activities and transactions through social networks and/or via...
 
A
112
Benefits of social commerce to customers include A) identifying brand advocates. B) paying...
 
B
113
Benefits to vendors of social commerce include A) better self-service is possible. B)...
 
C
114
The benefits of social commerce to retailers include A) word-of-mouth marketing. B) increased...
 
D
115
Which of the following refers to fellow consumers connecting with and listening to other...
 
A
116
Members conversing and connecting with one another using cell phones or other mobile devices...
 
B
117
Risk factors associated with conducting social commerce include each of the following except A)...
 
C
118
A method of e-commerce where shoppers' friends become involved in the shopping experience...
 
D
119
As suggested by Jefferies (2008), drivers for selling in social networks include A) recommendations/suggestions...
 
D
120
A method of shopping where the shoppers enlist others to participate in the purchase decision...
 
A
121
Which of the following social media and e-commerce roles, as identified by Gartner Inc.,...
 
C
122
Which of the following social media and e-commerce roles, as identified by Gartner Inc.,...
 
B
123
Referencing the EC Consumer Behavior Model, which of the following is mostly controlled by...
 
A
124
The major influential factors affecting consumer behavior include A) product/service factors. B)...
 
D
125
Deciding what product to buy best describes A) merchant brokering. B) product brokering. C)...
 
B
126
Deciding from whom to buy a product best describes A) customer loyalty. B) product brokering. C)...
 
C
127
Each of the following is a major general purchasing-decision model phase except A) information...
 
B
128
A deep commitment to repurchase or repatronize a preferred product/service continually in...
 
C
129
The psychological status of willingness to depend on another person or organization best...
 
D
130
The belief that an online website or other digital entities can deliver what they promise...
 
A
131
Systems used to establish trust among members of online communities where parties with no...
 
B
132
Each of the following is a key element for achieving trustworthiness except A) integrity. B)...
 
C
133
Basic approaches used in marketing and advertising include each of the following except A)...
 
D
134
The process of dividing a consumer market into logical groups for conducting marketing research...
 
A
135
Common criteria used for effective market segmentation include each of the following except A)...
 
B
136
A marketing method that focuses on building a long-term relationship with customers best...
 
C
137
Marketing that treats each customer in a unique way best describes A) directional marketing. B)...
 
D
138
With mass marketing, the focus is on the A) product. B) group. C) customer. D) location
 
A
139
Key issues related to one-to-one marketing include each of the following except A) collaborative...
 
B
140
The matching of services, products, and advertising content with individual consumers and...
 
C
141
The requirements, preferences, behaviors, and demographic traits of a particular customer...
 
D
142
A data file that is placed on a user's hard drive by a remote Web server, frequently...
 
A

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