+

E-Commerce (2)


  
Changes are done, please view the flashcard.

Preview Flashcards

FrontBack
A key success factor for Net-A-Porter is the ability to A) buy what customers want from designers. B) provide services at a lower cost. C) provide products to a niche market. D) use IT for competitive advantage.
 
A
Net-A-Porter's online store is an example of A) business-to-employees EC. B) business-to-consumer EC. C) business-to-business EC. D) consumer-to-consumer EC.
 
B
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization best defines A) e-commerce. B) e-business. C) e-government. D) e-tailing.
 
B
Depending on the degree of digitization, EC can take several forms including A) the ordering system, processing, and shipping method. B) the business process, the collaboration, and the transaction. C) the payment method, the delivery method, and the production method. D) the marketing channel, the agent, and the collaboration method.
 
A
Organizations that conduct their business activities solely online are A) click-and-mortar organizations. B) pure-play organizations. C) brick-and-mortar organizations. D) unrestricted commerce organizations
 
B
Organizations that conduct some e-commerce activities, usually as an additional marketing channel, are A) brick-and-mortar organizations. B) value-added organizations. C) pure-play organizations. D) click-and-mortar organizations
 
D
A corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols best defines A) social network. B) extranet. C) intranet. D) e-market.
 
C
An online marketplace where buyers and sellers meet to exchange goods, services, money, or information best defines A) electronic marketplace. B) farmers market. C) digital marketplace. D) webinar
 
A
Referencing the Electronic Commerce Framework, marketing and advertisement is in the category of A) electronic commerce applications. B) infrastructure. C) value chain. D) support services
 
D
According to the Electronic Commerce Framework, direct marketing, search jobs, and online banking are A) electronic commerce applications. B) support services. C) part of the EC infrastructure. D) supply chain management activities
 
A
When Apple conducts online transactions with its trading partners, this is an example of A) B2B. B) B2C. C) e-CRM. D) EDI.
 
A
An e-commerce model in which all the participants are businesses or other organizations describes A) business-to-consumer. B) business-to-business. C) business-to-business-to-consumer. D) consumer-to-business.
 
B
EC classifications include A) business-to-business. B) business-to-consumer. C) consumer-to-business. D) all of the above.
 
D
A business that provides some product or service to a client business that maintains its own customers best describes the E-commerce model of A) consumer-to-business. B) intrabusiness EC. C) business-to-business-to-consumer. D) business-to-business.
 
C
Selling corporate products to one's employees is an example of A) business-to-consumer. B) intrabusiness EC. C) business-to-business-to-consumer. D) collaborative commerce.
 
B
EC activities include A) trading, buy, sell, and exchange. B) communicate, collaborate, and learn. C) improve performance. D) all of the above.
 
D
Traditional and electronic markets have three main functions, which include each of the following except A) matching buyers and sellers. B) facilitating the exchange of information, goods, services, and payments associated with market transactions. C) financing the transformation of raw materials into finished products. D) providing an institutional infrastructure, such as a legal and regulatory framework that enables the efficient functioning of the market.
 
C
The emergence of electronic marketplaces changed several of the processes used in trading and supply chains including A) lowering information search time and cost for buyers. B) the ability of buyers, sellers, and the virtual market to each be in a different location. C) the ability for EC to leverage capabilities with increased effectiveness and lower transaction and distribution costs, leading to more efficient "friction-free" markets. D) all of the above.
 
D
The portion of an e-seller's business through which customers interact, including the seller's portal, electronic catalogs, shopping cart, and payment gateway is referred to as the ________ of the business. A) front end B) back end C) infrastructure D) intermediary
 
A
A(n) ________ is a single point of access, through a Web browser, to critical business information located inside and outside (via Internet) an organization. A) browser B) intermediary C) Web portal D) search engine
 
C
A method for Internet users to store, organize, search, and manage bookmarks of Web pages on the Internet with the help of metadata best defines A) tagging. B) filtering. C) social bookmarking.
D) intermediating.
 
C
Types of virtual communities include each of the following except A) relations or practices. B) virtual worlds. C) mashups. D) social networks.
 
C
Facebook, LinkedIn, and catster.com are examples of A) gender communities. B) communities of practice. C) virtual worlds. D) social network sites.
 
D
Which of the following is a global, multilanguage, social network popular in Asia and parts of Europe, Africa, and South America? A) Hi5.com B) Piczo.com C) Friendsreunited.co.uk D) Iwiw.net
 
A
Capabilities and services provided by social networking sites include A) discussion forums. B) blogs for discussion and dissemination of information. C) viewing and sharing photos, videos, and documents. D) all of the above
 
D
A virtual world is A) a user-defined world in which people can interact, play, and do business. B) a single point of access, through a Web browser, to critical business information located inside and outside (via Internet) an organization. C) a social network whose major interest is business topics. D) a combination of two or more websites into a single website that provides the content of both sites to deliver a novel product to consumers.
 
A
Types of business activities in virtual worlds include each of the following except A) creating and managing a virtual business. B) operating a bed and breakfast in Nova Scotia. C) providing services for those who build, manage, or make money with virtual properties. D) conducting regular business activities.
 
B
According to Internet Retailer (2009), approximately ________ percent of adult U.S. Internet users shop online or research offline sales online. A) 25 B) 60 C) 65 D) 85
 
B
Retailers who sell over the Internet are A) e-tailers. B) disintermediaries. C) marketing managers. D) multichannel marketers.
 
A
With all else being equal in the online environment, goods with any of the following product characteristics are expected to facilitate greater online sales except A) relatively expensive items. B) high brand recognition. C) digitized format. D) frequently purchased items.
 
A
Which of the following is a characteristic of e-tailing? A) Competition is local. B) Customer relations are less stable due to anonymous contacts. C) Price changes are expensive, but can be done at anytime. D) Fewer resources are needed to increase customer loyalty.
 
B
Major advantages of e-commerce to sellers include each of the following except A) charging less for items. B) lower supply chain costs. C) reacting quickly to customer's needs. D) competing with larger companies.
 
A
A business model where a company sells in multiple marketing channels simultaneously best defines A) multichannel business model. B) concurrent business model. C) direct marketing. D) revenue enhancement.
 
A
The competitive advantages of a "pull" vehicle distribution process include each of the following except A) improved customer satisfaction and better pricing. B) large cost savings in finished vehicle inventory carrying costs. C) better cash flow to the manufacturers. D) creating a build-to-stock environment.
 
D
Firms that sell directly to consumers over the Internet without maintaining a physical sales channel describes A) click-and-mortar stores. B) viral marketers. C) virtual e-tailers. D) social network.
 
C
An online seller of travel services that generates revenue by charging fees for its services is an example of a A) market maker. B) transaction broker. C) content disseminator. D) viral marketer.
 
B
A marketer that uses e-mail to advertise to potential customers is called a A) market maker. B) transaction broker. C) content disseminator. D) viral marketer.
 
D
In an e-market, PayPal serves as a(n) A) intermediary. B) service provider. C) content disseminator. D) viral marketer.
 
B
A B2C model in which sales are done to meet the needs of special events describes A) anniversary shopping. B) time-based shopping. C) event shopping. D) choreographed shopping.
 
C
Limitations of online travel services include A) limited amount of free information. B) substantial discounts. C) the difficulty of using virtual travel agents can be very large. D) increases in provider's commission and its processing
 
C
Which of the following is not a characteristic of e-banking? A) saves users time and money B) is more expensive for banks C) is becoming an enabling feature of business growth in the developing world D) is increasing peer-to-peer (P2P) online lending
 
B
Security for online bank transactions includes each of the following except A) firewalls. B) SSL encryption. C) virtual biometrics. D) digital certificates.
 
C
Gateways to storefronts and e-malls are A) shopping portals. B) shopbots. C) shopping browsers. D) intelligent search engines.
 
A
Software tools that scout the Web on behalf of consumers who specify search criteria are A) shopping portals. B) shopbots. C) shopping browsers. D) intelligent search engines.
 
B
The TRUSTe seal is an example of a(n) A) business rating. B) intermediary. C) B2B exchange. D) trustmark.
 
D
Key business drivers for B2B include each of the following except A) the availability of a secure broadband Internet platform. B) the ability to reduce delays. C) the willingness of companies to incur higher costs to improve collaboration. D) the need for collaborations between suppliers and buyers.
 
C
E-commerce that focuses on a single company's buying needs or selling needs best defines A) computer exchange. B) business-to-business e-commerce. C) private marketplace. D) company-centric EC.
 
D
Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other best describes A) exchanges. B) public market. C) company-centric EC. D) spot purchases.
 
A
B2B transactions that involve communication, design, planning, information sharing, and activities beyond financial transactions among business partners defines A) exchanges. B) collaborative commerce. C) trading communities. D) public marketplaces.
 
B
An online third party that brokers a transaction online between a buyer and a seller best describes A) strategic source. B) horizontal marketplace. C) vertical marketplace. D) online intermediary.
 
D
Types of B2B transactions include A) strategic sourcing. B) randomized buying. C) intermediation. D) reverse purchasing.
 
A
The purchase of goods and services as they are needed, usually at prevailing market prices, best defines A) direct materials. B) consolidation. C) spot buying. D) strategic sourcing.
 
C
Purchases of goods and services based on long-term contracts best defines A) direct materials. B) consolidation. C) spot buying. D) strategic sourcing.
 
D
Which of the following can be supported more effectively and efficiently through direct buyer-seller negotiations? A) strategic sourcing B) spot buying C) B2C e-commerce D) MRO
 
A
Materials used in the production of a product best defines A) indirect materials. B) direct materials. C) MRO materials. D) production materials.
 
B
Two types of materials and supplies that are traded in B2B are A) digital and physical. B) direct and indirect. C) horizontal and vertical. D) commodities and nonproduction.
 
B
Materials used to support production are called A) indirect materials. B) operational materials. C) direct materials. D) virtual materials.
 
A
The major B2B service industries include each of the following except A) travel and hospitality services. B) financial services. C) banking and online financing. D) retail.
 
D
Which of the following is not one of the major benefits of B2B for both buyers and sellers? A) expedites processing and reduces cycle time B) reduces procurement costs C) enables customized online catalogs with different prices for different customers D) increases opportunities for collaboration
 
B
A business strategy that focuses on providing comprehensive quality service to business partners best defines A) customer relationship management. B) supplier relationship management. C) partner relationship management. D) supply chain management.
 
C
The three major elements of Caterpillar Inc.'s learning infrastructure include A) governance. B) a learning technology infrastructure. C) an alignment strategy. D) all of the above.
 
D
Caterpillar University enables e-learning through its knowledge management system called A) Caterpillar Knowledge Network. B) Butterfly Knowledge Network. C) CAT Universal Network. D) CAT Prep.
 
A
The e-commerce model in which a government entity buys or provides goods, services, or information to businesses or individual citizens best defines A) e-business. B) e-government. C) e-democracy. D) government integration.
 
B
Which of the following is the e-government category that includes all the interactions between a government and its citizens? A) government-to-business. B) government-to-public. C) government-to-citizens. D) government-to-individuals
 
C
Each of the following is an example of e-government except a(n) A) eBay-seller selling surplus army supplies. B) contractor submitting an application for a building permit using a city hall Web site. C) unemployed worker consulting a Web site operated by the state employment department to learn about job openings in his city. D) citizen taking an online drivers' education course.
 
A
An example of G2C is a(n) A) employee at the Chamber of Commerce obtaining local demographic data from a U.S. census site. B) driver paying for the renewal of his auto tag online. C) road contractor using the Internet to submit a closed bid on a paving contract. D) regional hospital conducting an online reverse auction for cleaning supplies.
 
B
Sharing information more quickly and conveniently between the federal and state, local, and tribal governments is a performance objective of which category of e-government? A) G2C B) G2B C) G2G D) IEE
 
C
Reducing the burden on business by enabling online tax filing is a performance objective of which category of e-government? A) G2C B) G2B C) G2G D) IEE
 
B
Expanding access to information for people with disabilities is a performance objective of which category of e-government? A) G2C B) G2B C) G2G D) IEE
 
A
Each of the following is a reason to implement electronic voting except A) voting processes inherently are subject to errors. B) voting processes cannot be confirmed. C) voting processes are historically subject to manipulation. D) voting processes are subject to fraud or attempts to rig the votes.
 
B
Politicians are using each of the following to communicate with voters and citizens except A) RFID. B) blogs. C) MySpace and Facebook. D) YouTube.
 
A
Which of the following is the e-government category that includes interactions between governments and businesses? A) government-to-enterprise. B) government-to-business. C) government-to-government. D) government-to-corporation
 
B
Which of the following is the e-government category that includes activities within government units and those between governments? A) government-to-unit B) government-to-practice C) government-to-government D) government-to-business
 
C
Which of the following is the e-government category that includes activities and services between government units and their employees? A) government-to-unit B) government-to-business C) government-to-division D) government-to-employees
 
D
Governments use Web 2.0 tools mainly for A) collecting local, state, and federal taxes. B) procurement, voting, and e-learning. C) collaboration, dissemination of information, e-learning, online forums, and citizen engagement. D) distributing unemployment and welfare benefits.
 
C
The way government makes use of Web 2.0 technologies to interact with citizens and provide government services best describes A) Government 2.0. B) Social Networking 2.0. C) Internet 2.0. D) Democracy 2.0.
 
A
According to an Australian Government 2.0 task force report, by embracing Government 2.0 governments can A) cultivate and harness the enthusiasm of citizens, letting them more fully contribute to their well-being and that of their community. B) unlock the immense economic and social value of information and other content held by governments to serve as a precompetitive platform for innovation. C) make democracy more participatory and informed. D) do all of the above.
 
D
Being available at any location and at any time best defines A) localization. B) interactivity. C) convenience. D) ubiquity.
 
D
Major value-added attributes of the mobile commerce landscape include each of the following except A) ubiquity. B) localization. C) security. D) personalization.
 
C
Development of m-commerce is being driven by each of the following technological, business, social, and economic factors except A) the transition to a manufacturing economy. B) the widespread availability of more powerful mobile devices. C) the growth of a handset culture and mobile workforce. D) the improved price/performance of mobile services.
 
A
________ connects a mobile device to a network or another computing device, anytime, anywhere. A) Wireless application protocol B) Mobile operating system C) Wireless mobile computing D) Wireless middleware
 
C
Components of a wireless infrastructure that support delivery of services over a wireless connection are A) mobile communications server switches. B) GPS locators. C) smartphones. D) Web servers and microbrowsers
 
B
A chip technology wireless standard designed for temporary, short-range connection among mobile devices and/or other devices best describes A) WAP. B) WLAN. C) bluetooth. D) MDAT.
 
C
Characteristics of mobile devices that need to be considered when designing mobile computing systems include each of the following except A) small screens. B) reduced memory. C) restricted input capabilities. D) broad bandwidth.
 
D
________ is a satellite-based tracking system that enables the determination of a GPS device's location. A) GPS B) PDA C) SMS D) WAP
 
A
A stand-alone handheld computer principally used for personal information management best describes A) smartphone. B) personal digital assistant. C) mobile browser. D) iPad.
 
B
Websites designed for access from microbrowsers are A) short messaging services. B) location-based portals. C) wireless portals. D) PANs.
 
C
A web browser designed for use on a mobile device optimized to display Web content most effectively for small screens on portable devices best describes A) macro browser. B) smart browser. C) local browser. D) mobile browser
 
D
Rick sends a message from a delayed flight to his friend on her cell phone that he will be arriving late. The service that allows the sending and receiving of such short text messages on mobile phones is called A) LOL. B) MSG. C) SMS. D) TMG.
 
C
A gateway to the Internet optimized for mobility that aggregates and provides content and services for mobile users best defines A) dashtop portal. B) interactive portal. C) voice portal. D) mobile portal.
 
D
A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system best describes A) multimedia messaging system. B) pervasive portal. C) interactive voice response. D) WiMAX response system.
 
C
A website with an audio interface that can be accessed through a telephone call best describes A) voice portal. B) mobile portal. C) interactive portal. D) WiMAX portal.
 
A
A ________ is suitable for mobile users who need to make very short-range device-to-device wireless connections within a small space, such as a single room, and most commonly with Bluetooth. A) personal area network B) local area network C) wireless area network D) Wi-Fi area network
 
A
A telecommunications network that enables users to make short-range wireless connections to the Internet or another network best describes A) personal area network. B) wireless local area network. C) metropolitan area network. D) wide area network.
 
B
Most WLANs run on a telecommunications standard known as ________, which is more commonly called ________. A) WLAN; hotspot B) IEEE 802.16; WiMAX C) IEEE 802.11; Bluetooth D) 802.11g; Wi-Fi
 
D
Physically, the heart of a WLAN is a ________ that connects wireless devices to the desired network. A) router B) wireless network PC card C) wireless access point D) modem
 
C
A wireless standard (IEEE 802.16) for making broadband network connections over a medium-size area such as a city best describes A) WAN. B) LAN. C) WiMAN. D) WiMAX.
 
D
Identify the seven drivers of m-commerce.
 
The seven drivers of m-commerce include widespread availability of more powerful mobile devices, the handset culture, the service economy, vendor's push, the mobile workforce and mobile enterprise, improved price/performance, and improving bandwidth.
Identify four m-commerce benefits for organizations. Identify four m-commerce benefits for individuals.
 
Benefits for organizations include improves customer satisfaction through real-time apps, reduces training time and help-desk resources, improves time utilization and productivity for mobile employees, and expedites information flow to and from mobile employees. Benefits for customers include allows Internet commerce from any place and at anytime, provides a choice of mobile devices for the same transactions, expedites communication, and increases affordability over desktop computing in some countries.
Briefly describe four wireless telecommunications networks.
 
Personal area networks, wireless local area networks, wireless metropolitan networks, and wireless wide area networks are four types of wireless telecommunications networks. A personal area network is a wireless telecommunications network for device-to-device connections within a very short range. A wireless local area network is a telecommunications network that enables users to make shortrange wireless connections to the Internet or another network. Municipal Wi-Fi networks use a large number of connected hotspots to create a wireless city. A wireless wide area network is a telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network.
Define location-based m-commerce. Identify its five basic components.
 
Location-based m-commerce is the delivery of m-commerce transactions to individuals in a specific location, at a specific time. The five basic components are mobile devices, communication network, positioning component, service or application provider, and data or content provider.
List five of the eight technical limitations of mobile computing.
 
Limitations mentioned in the textbook include insufficient bandwidth, security standards, power consumption, transmission interferences, GPS accuracy, potential health hazards, human-computer interface, and complexity.
The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other best describes A) social media. B) cloud computing. C) social marketing. D) mobile commerce.
 
A
A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience best describes A) mobile marketing. B) social marketing. C) electronic enterprise. D) social justice.
 
B
Which of the following focused on marketing children's health care insurance for working families and made affordable comprehensive medical care available to over 300,000 children? A) Apple Care B) Peach Aid C) PeachCare for Kids D) Orange Care
 
C
A sociological concept that refers to connections within and between social networks; the core idea is that social networks have value. This best defines A) interactive intelligence. B) knowledge management. C) social media marketing. D) social capital.
 
D
Which of the following is a term that describes use of social media platforms such as networks, online communities, blogs, wikis, or any other online collaborative media for marketing, market research, sales, CRM, and customer service? A) social media marketing B) interactive marketing C) consumer marketing D) impulse marketing
 
A
Social media categories include each of the following except A) blogs. B) records management. C) collaborative projects. D) content communities.
 
B
Referencing the social networking space categories, NutshellMail and FriendFedd are examples of A) leisure-oriented sites. B) professional networking sites. C) social network aggregation. D) social news.
 
C
Which of the following is a term coined by Mark Zuckerberg of Facebook, which originally referred to the social network of relationships between users of the social networking service provided by Facebook? A) social tapestry B) social range C) social tweet D) social graph
 
D
The delivery of e-commerce activities and transactions through social networks and/or via Web 2.0 software best describes A) social commerce. B) mobile commerce. C) intelligent commerce. D) knowledge commerce
 
A
Benefits of social commerce to customers include A) identifying brand advocates. B) paying less for products and services. C) creating viral advertisements. D) using low-cost user-generated content.
 
B
Benefits to vendors of social commerce include A) better self-service is possible. B) customers can assist other customers. C) identifying problems quickly. D) customers' expectations can be met in full and quickly
 
C
The benefits of social commerce to retailers include A) word-of-mouth marketing. B) increased website traffic. C) increased sales. D) all of the above.
 
D
Which of the following refers to fellow consumers connecting with and listening to other consumers somewhere in the world who think and consume the way they do? A) taste twins B) social double C) taste buddy D) social buddy
 
A
Members conversing and connecting with one another using cell phones or other mobile devices best describes A) mobile marketing. B) mobile social networking. C) mobile media clubs. D) telemarketing.
 
B
Risk factors associated with conducting social commerce include each of the following except A) security and privacy issues. B) possibilities of fraud. C) establishing multiple crowdsources. D) integration with existing IT systems.
 
C
A method of e-commerce where shoppers' friends become involved in the shopping experience best describes A) social coaching. B) personal shopping. C) familial shopping. D) social shopping
 
D
As suggested by Jefferies (2008), drivers for selling in social networks include A) recommendations/suggestions made by friends. B) pressure to increase top-line revenue growth. C) efforts to improve overall sales productivity. D) all of the above.
 
D
A method of shopping where the shoppers enlist others to participate in the purchase decision best describes A) communal shopping. B) social retailing. C) social connections. D) social browsing.
 
A
Which of the following social media and e-commerce roles, as identified by Gartner Inc., perform a bridging function between disparate groups of people? A) salesman B) seeker C) connector D) maven
 
C
Which of the following social media and e-commerce roles, as identified by Gartner Inc., connects with other people in order to find out the information, skills, and obligations they need to conduct their daily lives? A) self-sufficient B) seeker C) maven D) connector
 
B
Referencing the EC Consumer Behavior Model, which of the following is mostly controlled by the sellers? A) product/service characteristics B) consumer characteristics C) environmental characteristics D) merchant and intermediary characteristics
 
A
The major influential factors affecting consumer behavior include A) product/service factors. B) merchant and intermediary factors. C) personal characteristics. D) all of the above.
 
D
Deciding what product to buy best describes A) merchant brokering. B) product brokering. C) electronic decision support. D) social shopping.
 
B
Deciding from whom to buy a product best describes A) customer loyalty. B) product brokering. C) merchant brokering. D) electronic branding.
 
C
Each of the following is a major general purchasing-decision model phase except A) information search. B) maintenance. C) evaluation of alternatives. D) purchase and delivery
 
B
A deep commitment to repurchase or repatronize a preferred product/service continually in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts that have the potential to cause switching behavior best describes A) buyer commitment. B) branding. C) customer loyalty. D) behavioral targeting.
 
C
The psychological status of willingness to depend on another person or organization best describes A) commitment. B) dedication. C) behavioral targeting. D) trust.
 
D
The belief that an online website or other digital entities can deliver what they promise so that the recipient trusts them best defines A) online trust. B) reputation-based system. C) customer loyalty. D) e-trust
 
A
Systems used to establish trust among members of online communities where parties with no prior knowledge of each other use the feedback from their peers to assess the trustworthiness of the peers of the community best describes A) branded systems. B) reputation-based systems. C) review-driven systems. D) loyalty-based systems
 
B
Each of the following is a key element for achieving trustworthiness except A) integrity. B) competence. C) branding. D) security.
 
C
Basic approaches used in marketing and advertising include each of the following except A) one-to-one marketing. B) market segmentation. C) mass marketing. D) market brokering.
 
D
The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal information best describes A) market segmentation. B) market randomization. C) market selecting. D) one-to-one marketing.
 
A
Common criteria used for effective market segmentation include each of the following except A) risk core. B) collaborative. C) profitability. D) demographic.
 
B
A marketing method that focuses on building a long-term relationship with customers best defines A) one-to-one marketing. B) market segmentation. C) relationship marketing. D) collaborative marketing.
 
C
Marketing that treats each customer in a unique way best describes A) directional marketing. B) ubiquitous marketing. C) specialized marketing. D) one-to-one marketing.
 
D
With mass marketing, the focus is on the A) product. B) group. C) customer. D) location
 
A
Key issues related to one-to-one marketing include each of the following except A) collaborative filtering. B) decentralization. C) personalization. D) behavioral targeting.
 
B
The matching of services, products, and advertising content with individual consumers and their preferences best describes A) smart marketing. B) relational marketing. C) personalization. D) decentralized marketing.
 
C
The requirements, preferences, behaviors, and demographic traits of a particular customer best describes A) cookie. B) marketing channel. C) customer view. D) user profile.
 
D
A data file that is placed on a user's hard drive by a remote Web server, frequently without disclosure or the user's consent, which collects information about the user's activities at a site best describes A) cookie. B) snippet. C) trace record. D) blog.
 
A

Upgrade and get a lot more done!
Upgrade