E Commerce

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E Commerce

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A key success factor for Net-A-Porter is the ability to A) buy what customers want from designers. B) provide services at a lower cost. C) provide products to a niche market. D) use IT for competitive advantage.
 
A
Net-A-Porter's online store is an example of A) business-to-employees EC. B) business-to-consumer EC. C) business-to-business EC. D) consumer-to-consumer EC.
 
B
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization best defines A) e-commerce. B) e-business. C) e-government. D) e-tailing.
 
B
Depending on the degree of digitization, EC can take several forms including A) the ordering system, processing, and shipping method. B) the business process, the collaboration, and the transaction. C) the payment method, the delivery method, and the production method. D) the marketing channel, the agent, and the collaboration method.
 
A
Organizations that conduct their business activities solely online are A) click-and-mortar organizations. B) pure-play organizations. C) brick-and-mortar organizations. D) unrestricted commerce organizations.
 
B
Organizations that conduct some e-commerce activities, usually as an additional marketing channel, are A) brick-and-mortar organizations. B) value-added organizations. C) pure-play organizations. D) click-and-mortar organizations
 
D
A corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols best defines A) social network. B) extranet. C) intranet. D) e-market.
 
C
An online marketplace where buyers and sellers meet to exchange goods, services, money, or information best defines A) electronic marketplace. B) farmers market. C) digital marketplace. D) webinar.
 
A
Referencing the Electronic Commerce Framework, marketing and advertisement is in the category of A) electronic commerce applications. B) infrastructure. C) value chain. D) support services.
 
D
According to the Electronic Commerce Framework, direct marketing, search jobs, and online banking are A) electronic commerce applications. B) support services. C) part of the EC infrastructure. D) supply chain management activities.
 
A
When Apple conducts online transactions with its trading partners, this is an example of A) B2B. B) B2C. C) e-CRM. D) EDI.
 
A
An e-commerce model in which all the participants are businesses or other organizations describes A) business-to-consumer. B) business-to-business. C) business-to-business-to-consumer. D) consumer-to-business.
 
B
EC classifications include A) business-to-business. B) business-to-consumer. C) consumer-to-business. D) all of the above.
 
D
A business that provides some product or service to a client business that maintains its own customers best describes the E-commerce model of A) consumer-to-business. B) intrabusiness EC. C) business-to-business-to-consumer. D) business-to-business.
 
C
Selling corporate products to one's employees is an example of A) business-to-consumer. B) intrabusiness EC. C) business-to-business-to-consumer. D) collaborative commerce.
 
B
EC activities include A) trading, buy, sell, and exchange. B) communicate, collaborate, and learn. C) improve performance. D) all of the above.
 
D
Traditional and electronic markets have three main functions, which include each of the following except A) matching buyers and sellers. B) facilitating the exchange of information, goods, services, and payments associated with market transactions. C) financing the transformation of raw materials into finished products. D) providing an institutional infrastructure, such as a legal and regulatory framework that enables the efficient functioning of the market.
 
C
The emergence of electronic marketplaces changed several of the processes used in trading and supply chains including A) lowering information search time and cost for buyers. B) the ability of buyers, sellers, and the virtual market to each be in a different location. C) the ability for EC to leverage capabilities with increased effectiveness and lower transaction and distribution costs, leading to more efficient "friction-free" markets. D) all of the above.
 
D
The portion of an e-seller's business through which customers interact, including the seller's portal, electronic catalogs, shopping cart, and payment gateway is referred to as the ________ of the business. A) front end B) back end C) infrastructure D) intermediary
 
A
A(n) ________ is a single point of access, through a Web browser, to critical business information located inside and outside (via Internet) an organization. A) browser B) intermediary C) Web portal D) search engine
 
C
A method for Internet users to store, organize, search, and manage bookmarks of Web pages on the Internet with the help of metadata best defines A) tagging. B) filtering. C) social bookmarking.
D) intermediating.
 
C
Types of virtual communities include each of the following except A) relations or practices. B) virtual worlds. C) mashups. D) social networks.
 
C
Facebook, LinkedIn, and catster.com are examples of A) gender communities. B) communities of practice. C) virtual worlds. D) social network sites.
 
D
Which of the following is a global, multilanguage, social network popular in Asia and parts of Europe, Africa, and South America? A) Hi5.com B) Piczo.com C) Friendsreunited.co.uk D) Iwiw.net
 
A
Capabilities and services provided by social networking sites include A) discussion forums. B) blogs for discussion and dissemination of information. C) viewing and sharing photos, videos, and documents. D) all of the above.
 
D
A virtual world is A) a user-defined world in which people can interact, play, and do business. B) a single point of access, through a Web browser, to critical business information located inside and outside (via Internet) an organization. C) a social network whose major interest is business topics. D) a combination of two or more websites into a single website that provides the content of both sites to deliver a novel product to consumers.
 
A
Types of business activities in virtual worlds include each of the following except A) creating and managing a virtual business. B) operating a bed and breakfast in Nova Scotia. C) providing services for those who build, manage, or make money with virtual properties. D) conducting regular business activities.
 
B
According to Internet Retailer (2009), approximately ________ percent of adult U.S. Internet users shop online or research offline sales online. A) 25 B) 60 C) 65 D) 85
 
B
Retailers who sell over the Internet are A) e-tailers. B) disintermediaries. C) marketing managers. D) multichannel marketers.
 
A
With all else being equal in the online environment, goods with any of the following product characteristics are expected to facilitate greater online sales except A) relatively expensive items. B) high brand recognition. C) digitized format. D) frequently purchased items.
 
A
Which of the following is a characteristic of e-tailing? A) Competition is local. B) Customer relations are less stable due to anonymous contacts. C) Price changes are expensive, but can be done at anytime. D) Fewer resources are needed to increase customer loyalty.
 
B
Major advantages of e-commerce to sellers include each of the following except A) charging less for items. B) lower supply chain costs. C) reacting quickly to customer's needs. D) competing with larger companies.
 
A
A business model where a company sells in multiple marketing channels simultaneously best defines A) multichannel business model. B) concurrent business model. C) direct marketing. D) revenue enhancement.
 
A
The competitive advantages of a "pull" vehicle distribution process include each of the following except A) improved customer satisfaction and better pricing. B) large cost savings in finished vehicle inventory carrying costs. C) better cash flow to the manufacturers. D) creating a build-to-stock environment.
 
D
Firms that sell directly to consumers over the Internet without maintaining a physical sales channel describes A) click-and-mortar stores. B) viral marketers. C) virtual e-tailers. D) social network.
 
C
An online seller of travel services that generates revenue by charging fees for its services is an example of a A) market maker. B) transaction broker. C) content disseminator. D) viral marketer.
 
B
A marketer that uses e-mail to advertise to potential customers is called a A) market maker. B) transaction broker. C) content disseminator. D) viral marketer.
 
D
In an e-market, PayPal serves as a(n) A) intermediary. B) service provider. C) content disseminator. D) viral marketer.
 
B
A B2C model in which sales are done to meet the needs of special events describes A) anniversary shopping. B) time-based shopping. C) event shopping. D) choreographed shopping.
 
C
Limitations of online travel services include A) limited amount of free information. B) substantial discounts. C) the difficulty of using virtual travel agents can be very large. D) increases in provider's commission and its processing.
 
C
Which of the following is not a characteristic of e-banking? A) saves users time and money B) is more expensive for banks C) is becoming an enabling feature of business growth in the developing world D) is increasing peer-to-peer (P2P) online lending
 
B
Security for online bank transactions includes each of the following except A) firewalls. B) SSL encryption. C) virtual biometrics. D) digital certificates.
 
C
Gateways to storefronts and e-malls are A) shopping portals. B) shopbots. C) shopping browsers. D) intelligent search engines.
 
A
Software tools that scout the Web on behalf of consumers who specify search criteria are A) shopping portals. B) shopbots. C) shopping browsers. D) intelligent search engines.
 
B
The TRUSTe seal is an example of a(n) A) business rating. B) intermediary. C) B2B exchange. D) trustmark.
 
D
Key business drivers for B2B include each of the following except A) the availability of a secure broadband Internet platform. B) the ability to reduce delays. C) the willingness of companies to incur higher costs to improve collaboration. D) the need for collaborations between suppliers and buyers.
 
C
E-commerce that focuses on a single company's buying needs or selling needs best defines A) computer exchange. B) business-to-business e-commerce. C) private marketplace. D) company-centric EC.
 
D
Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other best describes A) exchanges. B) public market. C) company-centric EC. D) spot purchases.
 
A
B2B transactions that involve communication, design, planning, information sharing, and activities beyond financial transactions among business partners defines A) exchanges. B) collaborative commerce. C) trading communities. D) public marketplaces.
 
B
An online third party that brokers a transaction online between a buyer and a seller best describes A) strategic source. B) horizontal marketplace. C) vertical marketplace. D) online intermediary.
 
D
Types of B2B transactions include A) strategic sourcing. B) randomized buying. C) intermediation. D) reverse purchasing.
 
A
The purchase of goods and services as they are needed, usually at prevailing market prices, best defines A) direct materials. B) consolidation. C) spot buying. D) strategic sourcing.
 
C
Purchases of goods and services based on long-term contracts best defines A) direct materials. B) consolidation. C) spot buying. D) strategic sourcing.
 
D
Which of the following can be supported more effectively and efficiently through direct buyer-seller negotiations? A) strategic sourcing B) spot buying C) B2C e-commerce D) MRO
 
A
Materials used in the production of a product best defines A) indirect materials. B) direct materials. C) MRO materials. D) production materials.
 
B
Two types of materials and supplies that are traded in B2B are A) digital and physical. B) direct and indirect. C) horizontal and vertical. D) commodities and nonproduction.
 
B
Materials used to support production are called A) indirect materials. B) operational materials. C) direct materials. D) virtual materials.
 
A
The major B2B service industries include each of the following except A) travel and hospitality services. B) financial services. C) banking and online financing. D) retail
 
D
Which of the following is not one of the major benefits of B2B for both buyers and sellers? A) expedites processing and reduces cycle time B) reduces procurement costs C) enables customized online catalogs with different prices for different customers D) increases opportunities for collaboration
 
B
A business strategy that focuses on providing comprehensive quality service to business partners best defines A) customer relationship management. B) supplier relationship management. C) partner relationship management. D) supply chain management.
 
C
The three major elements of Caterpillar Inc.'s learning infrastructure include A) governance. B) a learning technology infrastructure. C) an alignment strategy. D) all of the above.
 
D
Caterpillar University enables e-learning through its knowledge management system called A) Caterpillar Knowledge Network. B) Butterfly Knowledge Network. C) CAT Universal Network.
 
A
The e-commerce model in which a government entity buys or provides goods, services, or information to businesses or individual citizens best defines A) e-business. B) e-government. C) e-democracy. D) government integration.
 
B
Which of the following is the e-government category that includes all the interactions between a government and its citizens? A) government-to-business. B) government-to-public. C) government-to-citizens. D) government-to-individuals.
 
C
Each of the following is an example of e-government except a(n) A) eBay-seller selling surplus army supplies. B) contractor submitting an application for a building permit using a city hall Web site. C) unemployed worker consulting a Web site operated by the state employment department to learn about job openings in his city. D) citizen taking an online drivers' education course.
 
A
An example of G2C is a(n) A) employee at the Chamber of Commerce obtaining local demographic data from a U.S. census site. B) driver paying for the renewal of his auto tag online. C) road contractor using the Internet to submit a closed bid on a paving contract. D) regional hospital conducting an online reverse auction for cleaning supplies.
 
B
Sharing information more quickly and conveniently between the federal and state, local, and tribal governments is a performance objective of which category of e-government? A) G2C B) G2B C) G2G D) IEE
 
C
Reducing the burden on business by enabling online tax filing is a performance objective of which category of e-government? A) G2C B) G2B C) G2G D) IEE
 
B
Expanding access to information for people with disabilities is a performance objective of which category of e-government? A) G2C B) G2B C) G2G D) IEE
 
A
Each of the following is a reason to implement electronic voting except A) voting processes inherently are subject to errors. B) voting processes cannot be confirmed. C) voting processes are historically subject to manipulation. D) voting processes are subject to fraud or attempts to rig the votes.
 
B
Politicians are using each of the following to communicate with voters and citizens except A) RFID. B) blogs. C) MySpace and Facebook. D) YouTube.
 
A
Which of the following is the e-government category that includes interactions between governments and businesses? A) government-to-enterprise. B) government-to-business. C) government-to-government. D) government-to-corporation.
 
B
Which of the following is the e-government category that includes activities within government units and those between governments? A) government-to-unit B) government-to-practice C) government-to-government D) government-to-business
 
C
Which of the following is the e-government category that includes activities and services between government units and their employees? A) government-to-unit B) government-to-business C) government-to-division D) government-to-employees
 
D
Governments use Web 2.0 tools mainly for A) collecting local, state, and federal taxes. B) procurement, voting, and e-learning. C) collaboration, dissemination of information, e-learning, online forums, and citizen engagement. D) distributing unemployment and welfare benefits.
 
C
The way government makes use of Web 2.0 technologies to interact with citizens and provide government services best describes A) Government 2.0. B) Social Networking 2.0. C) Internet 2.0. D) Democracy 2.0.
 
A
According to an Australian Government 2.0 task force report, by embracing Government 2.0 governments can A) cultivate and harness the enthusiasm of citizens, letting them more fully contribute to their well-being and that of their community. B) unlock the immense economic and social value of information and other content held by governments to serve as a precompetitive platform for innovation. C) make democracy more participatory and informed. D) do all of the above.
 
D
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