Flashcard Set Preview
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With interactive media, Consumers must have:
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1. control over what is being presented2. control over pace of product review3. Ability to...
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Internet: Advantages:
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-worldwide audience-24/7-enables small companies & entrepreneurs to become global-relatively...
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Internet: Disadvantages:
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-difficult to control-limited audience/consumer types-driven by end user-lack of technical...
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Pull Strategy:
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consumers must seek out & demand info and or products & services from the producer
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Push Strategy:
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where info & marketing activities follow the traditional B2C path
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internet retailing:
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a type of shopping that is conducted via the internet
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internet:
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a worldwide network of computers connected to one another to enable rapid transmission of data...
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world wide web:
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the portion of the Internet that has color, sound, graphics, animation, video, interactivity...
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e-commerce
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completion of buyng & selling transations online
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email
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electronic communication that travels all over the world via the internet
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viral marketing
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email messages that are forwarded to other consumes by a consumer (word of mouth)
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spam
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unsolicitated email
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HTML:
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simple coding system used to format documents for viewing by Web Clients
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online panels
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discussions marketers conduct with people who have agreed to talk about a selected topic over...
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banner advertising:
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digital analog to print ads, target a broad audience with the goal of creating awareness about...
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click-trhough-rates (aka ad clicking)
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defined as the number of times a user clicks an online ad, usually as a function of time
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embedded ads
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allow the viewer to recieve more info without having to link to other websites
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branding
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use of a name, term, symbol and or design to identify a company's goals & services &...
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e-branding
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carrying out branding strategies electronically
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URL
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(univeral resoruce locator)-internet address
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SEM
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(search engine mareketing)-entire set of techniques & strategies used to direct more visitors...
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optimization:
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process of improving web site traffic through search engines
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4 Ways to Rank High on Search Engines
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-key word density-site structure-backlinks-aging
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landing page
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webpage where people 'land' when they click on an ad banner, search engine result, email link,...
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clickstream
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database created by the date-stamped, time-stamped, coded/interpreted, button-pushing events...
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hit:
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any request for data from a web page or file
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pages
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measure of number of pages downloaded from a specific site at a particular time
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visits:
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total number of times a user accessed a particular sit during a give period of time
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users:
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measure the number of differetn unique visitors who visit a particular site during a given...
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identified users
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demographic profile of either visitors or users of a site
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blogs
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websites that contain up-to-date continuous information that is posted for all viewers to read
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Applications of Interactive Media:
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-making info avaliable to prospective customers-providing customer support & service-enabling...
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Media Measurement:
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-hits-pages-visits-users-identified users
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New High-Tech Formats:
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-blogging-social networking-mobile marketing
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