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Related Flashcards
Related Topics
Cards In This Set
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Brick-and-mortar
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The presence of a physical storefront and face-to-face customer experiences.
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Closeout stores
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Off-price stores that offer an assortment of a brand-name merchandise at a significant discount off the manufacture's price.
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Commercial cue
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Advertising message that impacts purchase decisions.
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Comparison shopper
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The customer who spends time searching for the best price or deal on the item that she is looking to purchase.
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Convenience stores
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These stores aim at providing their customers a convenient shopping experience. These general merchandise stores are easily accessible, small in size, with quick shopping and easy checkout.
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Corporate chain
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A company that operates multiple stores under common ownership, and usually has centralized decision-making.
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Demographics
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Quantifiable information about a customer such as household size, income, education, occupation, and place of residence.
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Department stores
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These stores offer good service and a broad variety and assortment of products of mid-to-high quality.
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Direct selling
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Salespeople contact customers directly in a convenient location, often at a customer's home; demonstrate product benefits; take orders; and deliver the products or preform the services.
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Discount stores
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These retailers offer a broad variety of merchandise, limited service, and low prices.
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Distribution channel
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The chain of businesses through which a good of service passes until it reaches the end customer.
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Diverse shopper
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This buyer is hard to predict or understand. He shops in many different places and is not obviously influenced by any one retail element.
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E-Commerce
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Buying and selling through the internet via an electronic devise.
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Follower
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This customer usually waits to see what the latest trends will be, and is reluctant to try new products until friends have done so and reported on them.
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Franchises
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The license granted to another party to market a company's goods or services in a particular territory.
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