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Cards In This Set
| Front | Back |
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Choice Tactics for low decision making:
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-performance-related
-brand loyalty -habit -price-related tactics -normative influences -affect-related tactics -variety seeking |
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Performance related
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-buy the one that works the best
-buy the cookies that taste the best |
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Buying the same brand repeatedly because of strong preference ( based on performance related)
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Brand loyalty
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Buying two or more brands repeatedly
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Multi-brand loyal
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Little or no information seeking and little or no evaluation of alternatives ( does not require a strong preference) simply repetitive behavior
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Habit
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Price-related tactics
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-buy the cheapest
-buy the brand on sale -use a coupon |
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How other people influence out behavior through social pressure
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Normative influences
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Others try to manipulate us
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Direct influence
- buy the brand the kids ask for |
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Watch what others do to guide our behavior
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Vicarious observation
-buy the brand of laundry detergent my mom used |
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When we are concerned about the opinions of others
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Indirect influence
-buy the brand that my friends are buying so ill fit in |
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How do you feel about it heuristic-choose the option that evokes positive feelings
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Affect related tactic
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Try something different
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Variety seeking
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When you dont want the same thing- you want variety
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Satiation
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Individual variety
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Stimulation
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Packing too much for a weekend trip
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Preference uncertainity
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