Consumer Behavior- CH. 10

16 cards

Chapter 10. CB. 


 
  
Created Dec 8, 2009
by
vadalabene.1

 

 
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1
Choice Tactics for low decision making:
 
-performance-related
-brand loyalty
-habit
-price-related tactics
-normative influences
-affect-related...
2
performance related
 
-buy the one that works the best
-buy the cookies that taste the best
3
buying the same brand repeatedly because of strong preference ( based on performance related)
 
brand loyalty
4
buying two or more brands repeatedly
 
multi-brand loyal
5
little or no information seeking and little or no evaluation of alternatives ( does not require...
 
habit
6
price-related tactics
 
-buy the cheapest
-buy the brand on sale
-use a coupon
7
how other people influence out behavior through social pressure
 
normative influences
8
others try to manipulate us
 
direct influence
- buy the brand the kids ask for
9
watch what others do to guide our behavior
 
vicarious observation
-buy the brand of laundry detergent my mom used
10
when we are concerned about the opinions of others
 
indirect influence
-buy the brand that my friends are buying so ill fit in
11
how do you feel about it heuristic-choose the option that evokes positive feelings
 
affect related tactic
12
try something different
 
variety seeking
13
when you dont want the same thing- you want variety
 
satiation
14
individual variety
 
stimulation
15
packing too much for a weekend trip
 
preference uncertainity
16
reasons for too much variety:
 
-risk aversion
-time compression
-social influences


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