Flashcard Set Preview
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| 1 |
What are the primary goals of SR?
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to identify attitudes/beliefs in a population and examine relationship between the attitude...
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| 2 |
what are the three ways to administer a survey?
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-Self administer ex. mail survey, handout, online survey, email-Interview survey ...
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| 3 |
what are the advantages/ disadvantages of mail surveys and how can you avoid them?
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Advantages: cheap, easy, no interviewer influenceDisadvantages: low response rate (esp mail),...
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what are the methods of interview survey?
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face to face and telephone
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| 5 |
what are the advantages/ disadvantages of interview surveys?
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FTF advantages: can you open ended questions, probe for depth, higher response rateFTF disadvantages:...
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| 6 |
what are the time differentiating surveys?
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Cross-sectional studiesLongitudinal studies
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what are the different kinds of longitudinal studies and what do they measure?
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Panel (same people each time) measures change in individuals over timeTrend...
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| 8 |
how can question wording affect responses?
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-framing-sclae-close vs. open ended-direct vs. indirect-order-formatting
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| 9 |
how can scale affect responses?
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can have diff responses if scale is per say -5-5 rather than 0-10
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| 11 |
grf
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fdbds
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| 12 |
how can order of questions affect responses?
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Should put personal /sensitive and boring questions last -funnel vs introverted funnel...
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| 13 |
what are contingency and filter questions?
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contingency questions: meant for only part of pop. to respond i.e. if yes answer questions...
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| 14 |
how do you compare variables if they are both categorical?
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calculate and compare percentages for cetgories
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| 15 |
how do you compare variables if IV is categorical and DV is continuous?
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do a category-mean comparison using mean scores for DV
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| 16 |
how do you compare variables if they are both continuos?
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convert IV to categorical i.e. score above mean is one category and scores below mean are other...
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| 17 |
how is correlation measured and what can it conclude?
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measures by r which ranges from -1 to 1. -1 means strong neg and 1 means strong pos correlationcorrelation...
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| 18 |
how can you solve third variable problem?
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use partial correlation where you measure potential third variable. If you keep third variable...
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| 19 |
how can you solve casual direction problem?
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use a longitudinal study with a cross lagged panel design.
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| 20 |
what is a cross lagged panel design?
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???
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| 21 |
what are some problems with memory in survey research and how can you avoid them?
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People may not be able to recall events from past and if they do they may be distorted to maintain...
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| 22 |
what are response biases that participants can have?
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-social desirability-acquiescence response set (more likely to answer yes or true)- position...
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| 23 |
how can you pretest your questions and why should you?
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- cognitive interviewing: collect verbal response during or after pretest to identify problems...
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