Flashcard Set Preview
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| 1 |
Who contends that eduation should free us from the tyranny of the present by helping us defend...
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Postman
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| 2 |
When Postman talks about the way we "confuse words with things", what is the term for this?
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reification
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| 3 |
What are the seven principles of language according to Postman?
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definitions, questions, multi-meaning value-questions, metaphors, reification, style/tone,...
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| 4 |
Has the way we understand communication changed in the last 2500 years?
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YES
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| 5 |
What is the vision of communication in "elimination of semantic fog?"
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perfectible instrument for interaction
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| 6 |
What is the vision of communication in "management of mass opinion?"
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power to bind together a large group of people separated by distance
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| 7 |
What is the vision of communication in "orchestration of action?"
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central to pragmatics of making do in a community
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| 8 |
What is the difference between the 1920s view of communication and the post WWII thinking of...
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it lacks distinction between face to face and mass communication, communication was a term...
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| 9 |
What were two historically specific ideals that shaped post WWII thinking about comm?
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Technical, Therapeutic
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| 10 |
What does Carey argue about the views of communications he describes?
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They both have religious origins
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| 11 |
What is the ritual view of communication?
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Relies on drama, context, and participation
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| 12 |
What is communication, according to Carey?
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a symbolic process whereby reality is produced, maintained, repaired, and transformed
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| 13 |
What is meant by Carey when he says displacement and productivity?
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Symbols deflect and select, they don't show anything about a situation. Productive because...
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| 14 |
What is Carey's dual capacity connecting to reality?
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as symbols of, they present reality
as symbols for, create reality they present
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| 15 |
Who gave us the ideal model that communication should be personal, free, live, and interactive?
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Socrates
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| 16 |
Who gave us the model that communication should favor difference?
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Socrates
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| 17 |
To Socrates, what are two key problems with writing and media?
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disembodied voice, dispersed without constraint,not matched to receievers, lack interiority
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| 18 |
How do Socrates and Jesus differ on importance of reciprocity as it relates to genuine love...
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S- idealizes reciprocity, exchange crucial to authenticity in love. Jesus suspends reciprocity,...
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| 19 |
What is rhetorical tradition?
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practical art of influence through discourse
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| 20 |
What is semoitic tradition?
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intersubjecivity mediated by signs
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| 21 |
What is phenomenological tradition?
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experience of the other through dialuge, requiring hermeneutics
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| 22 |
What is cybernetic tradition?
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information processing in systems
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| 23 |
What is sociopsychological tradition?
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discursive reflection overcoming distortion of truth by power
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| 24 |
What is sociocultural tradition?
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symbolic production and reproduction of shared meaning patterns
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| 25 |
What is critical tradition?
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discursive reflection overcoming distortion of truth by power
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| 26 |
What does re-accenting rhetoric do?
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reframes thinking about texts and contexts
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| 27 |
What is the explanation of discourse and sources?
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how AFDs incorporate thoughts distilled from other texts or refer to other texts
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| 28 |
What is the explanation of discourse and culture?
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how AFDS both display and imply presuppositions that constrain and impower audiences
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| 29 |
What is the explanation of discourse and influence?
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how AFDs invite their own critique as inevitable judgments abot salience allow AFDs to affect...
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| 30 |
Why are fragment views of texts important?
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homogeneity/heterogeneity and rapid change
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| 31 |
Why would producers and consumers reverse roles?
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Producers offer interpretations of fragments, construct meaningful texts
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| 32 |
What is convergence?
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flow of content across multiple media platforms that transforms relations between corp and...
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| 33 |
What is participatory culture?
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media engagement as active relations with producers and consumers
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| 34 |
what is collective intelligence?
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distributed skills and knowledge comes together in meaning
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| 35 |
What is the difference between a medium and a deliver technology
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protocols v. platforms
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| 36 |
What is the Black box fallacy and why is it a mistaken idea?
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convergence= emergence of a master platform. reduces media change to platform issue and ignores...
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| 37 |
What are two trends that shape American culture?
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lower cossts and wider access for consumers to produce own media, corporate conglomeration
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| 38 |
Describe a new consumer.
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active, migratory, socially connected
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| 39 |
Describe an old consumer
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passive, predictable, isolated individual
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| 40 |
What is extension?
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expand markets w/ new platform
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| 41 |
What is synergy?
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economic opportunity w/ ownership control
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| 42 |
What is franchising?
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branding and marketing in new conditions?
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| 43 |
How do extension, synergy, and franchising matter to media conglomerates?
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how we seek convergence and why we sometimes resist
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| 44 |
How does Clapp answer why some generations worried about reality?
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Representations mediate reality
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| 45 |
What is a technology of review and repetition? One of portablility
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Dvd player
iPod
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| 46 |
What is hypermediation?
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experience of media as increasing in extent, intensity, quantity, and our sensitivity to its...
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| 47 |
What does visual media do to us as viewers?
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makes us not only sophisticated but jaded
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| 48 |
2 arguments for documentaries.
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ordinary people, unguarded and unplanned moments
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| 49 |
Burke's definition of man
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Symbol using animal, inventor of negative, separatd from natural condition by instruments of...
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| 50 |
To Vanhoozer, does Modernity coach us to think of a person as essentially autonomus and indivudial?
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YES
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| 51 |
To Vanhoozer, is substance the starting point?
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NO
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| 52 |
Does Vanhoozer think individuality refers to underlying substance to communicative relation?
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YES
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| 53 |
Vanhoozer, image of God is better by visual over audio.
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FALSE
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| 54 |
Vanhoozer, response at heart of human?
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TRUE
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| 55 |
Example of pragmatic individualism at work?
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church assesment and church hopping, sexuality as personal expression, sabbath as route
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| 56 |
Example of grammar of consumerism?
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marketing church, market book on holiness, sexuality gain/policy
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| 57 |
Clapp's remedy for over reliance of language of individual pragmatic consumption?
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multilingualism - scripture first
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| 58 |
Is the council of Nicaea responsible for the terms hypostasis and ousia?
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YES
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| 59 |
Eastern church reflecting on NT assertion on all 3 being divine?
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YES
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| 60 |
Western church divine oneness and then 3 persons?
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Yes
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| 61 |
Western tradition of theology always emphazied need to start reflectoins of God w/ Trinity?
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NO
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| 62 |
What ate the three streams of rhetoric?
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Philosophical, Technical, Sophistic
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| 63 |
What did Cisero want the unity of?
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Wisdom and Eloquence
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| 64 |
What was the problem with the rhetoric Augustine had to overcome?
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divine truth relate to human learning and rhetorical practices
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| 65 |
What does wisdom come from?
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love of truth
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| 66 |
What is eloquence from?
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love of neighbor
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| 67 |
What does Augustine ground his argument for indivisibility of content and reform on?
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call of divine love for God and neighbor
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| 68 |
What are two reasons sound bites can be problematic?
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Perceptions, expectations
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| 69 |
What are two parts of the culture war?
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self fulfilling prophecy, distorted hearing and speech
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| 70 |
What would steadier knees do?
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reduce reactivity and immediate defense
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| 71 |
What does quicker ears do?
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recognize why others do what they do
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| 72 |
What would slower tongues do?
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find words that might connect and treat others with respect
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