Flashcard Set Preview
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| 1 |
ease of entry to the marketplace
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..explains why there are so many retailers in US= competition for new & existing retailers...
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disadvatages to being an independent retailer
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...low bargaining power w/ suppliers-belong to buying groups w/ other independents= increase...
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with private brands...
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wholesaler can posses channel control
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the growth of consumer cooperative havs been limited by...
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a high degree of requirted customer initiative & drive
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a major competitive advantage of chains in contrast to independents is...
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use of specialist in buying, selling & store operations
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specialty store..
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narrow & deep product mix
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30 day rule=
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order fulfillment
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direct selling (one on one)=
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changing role of women-more working women-depersonalization of many neighbors
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sale on web concern=
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credit card security
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ethical issue that affected direct marketers=
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sale of mailing lists
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| 11 |
best customers-
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purchase product in the past
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