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Rules that govern the meaning of language, as opposed to its structure
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Semantic rules
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Words, word orders, phrases, or expressions that have more than one commonly accepted definition
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Equivocal language
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Words that gain their meaning through comparison
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Relative words
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The tendency to view people or relationships as unchanging
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Static evaluation
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Language that is vague and unclear
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Abstract language
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Language that refers to specific things that people do or say
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Behavioural language
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A range of more to less abstract terms describing an event or object
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Abstraction ladder
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Rules that govern the way symbols can be arranged, as opposed to the meanings of those symbols.
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Syntactic rules
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Linguistic rules that help communicators understand how messages may be used and interpreted in a given context.
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Pragmatic rules
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The process of adapting one's speech style to match that of others with whom the communicator wants to identify
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Convergence
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Speech mannerisms that emphasize a communicator's differences from others.
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Divergence
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A language style in which speakers defer to listeners by using hedges, hesitations, intensifiers, polite forms, tag questions, and disclaimers.
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Deferential language
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A conclusion that is arrived at from an interpretation of evidence
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Inference
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Language that conveys the speaker's attitude rather than simply offering an objective description.
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Emotive language
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Statements that replace the personal pronoun/ with the less immediate word it, often with the effect of reducing the speaker's acceptance of responsibility for the statements.,
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"It" statements
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