Flashcard Set Preview
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| 1 |
Prospective
voting
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- basing voting decisions on well-informed opinions and consideration of the future consequences...
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| 2 |
Retrospective voting
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-basing voting decisions on reactions to past performance; approving the status quo or signaling...
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| 3 |
Invisible primary
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- early attempts to raise money, line up campaign consultants, generate media attention, and...
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Presidential
primary
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- an election by which voters choose convention delegates committed to voting for a certain...
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Open primaries
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- primary election in which eligible voters do not need to be registered party members
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Closed primaries
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- primary elections in which only registered party members may vote
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| 7 |
Party caucus
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- local gathering of party members to choose convention delegates
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Front-loading
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- the process of scheduling presidential primaries early in the primary season
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Momentum
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-the widely held public perception that a candidate is gaining electoral strength
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Front-runner
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-the leading candidate and expected winner of a nomination or an election
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| 11 |
Electoral college
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- an intermediary body that elects presidents
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| 12 |
Swing voters
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-the approximately one-third of the electorate who are greater than its expenditures
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Oppo research
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- investigation of an opponent’s background for the purpose of exploiting weaknesses or undermining...
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| 14 |
Negative advertising
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- campaign advertising that emphasizes the negative characteristics of opponents rather than...
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| 15 |
Valence issues
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- issues on which most voters and candidates share the same position
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Position issues
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- issues on which the parties differ in their perspectives and proposed solutions
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Wedge issues
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- a controversial issue that one party uses to split the voters in the other party
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| 18 |
Issue owner ship
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- the tendency of one party to be seen as more competent in a specific policy area
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| 19 |
Government matching funds
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- money given by the federal government to qualified presidential candidates in the primary...
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