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Cards In This Set
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3 dimensions of dynamic change
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1. competitive interactions
2. industry evolution 3. technological disruptions |
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Competitive interactions composed of 2 related factors...
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1. interactions b/t incumbents
2. interaction of new entrants and incumbents |
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Competitive interaction theory
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Suggest that bc competitive actions will generate reactions, a firms managers should predict reactions to its actions and use that info to determine what would be the best course of action given competitors likely reactions
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Competitive action can be initiated in phase 1 in 4 ways:
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1.aggressiveness
2. complexity of competitive action repertoire 3. unpredictability tactics that delay the leaders competitive reation |
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4 phases of competitive interaction
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1. discovery and competitive new action
2. customer reaction 3. competitor reaction 4. evaluation of action and reaction effectiveness |
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3 characteristics of the disruptions of new business models
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1.emphasize different product attributes
2. start out as low margin business 3. grow into significant companies that take away market share |
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Process by which industry wide sales come to depend less on unique product feature adn more on price
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Commoditization
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Causes leading firms tofall withintrodution of nfew technology that propels industry itno another growth phase
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Technological disruptions
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Innovation that dramatically advances an industry prices-versus-performance frontier; triggers a period fo ferment that is closed by the emergence of a dominant design
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Technological discontinuity
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Detecting and responding quickly to unexpected customer demands, new govt regulations, or competitors ations
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Reacting to chnage
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Foreseeing appearance of global markets, development new market segments, emergence of the complementary or conflicting technologies
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Anticipating change
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Strategy that may result in huge new markets in which new players redefine industry rules to unseat the largest incumbents
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High-end disruption
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Strategy that appears at the low end of industry offerings, targeting the least desirable of incumbents customers
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Low end disruption
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5 types of industry disruption
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1. reconceivign a product/service
2. reconfiguring the value chain 3. redefining the arenas 4. rescaling the industry 5. reconsidering the competitive mindset |
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Breaking away from existing industry conceptions of waht products and srvices loook like
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Reconceiving a product/service
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