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a business which sells for (supplies) products to another business
any person or organisation which buys or is supplied with a product by a business
the person who ultimately uses (or consumes) a productwh
where buyers and sellers meet to exchange goods and services
the wants and desires of buyers of a product or the customers of a business
the process of gaining information about customers, competitors and market trends through collecting...
Primary (or field) research
the gathering of new information, called primary data which has not been collected...
research involving asking questions of people or organisations
those who provide data for a survey usually by answering questions in a questionnaire or interview
in market research, a group of people brought together to answer questions and discuss a product,...
a list of questions to be answered by respondents, designed to gather information about consumers'...
the process of gathering secondary data, which is information that has already been gathered....
information about opinions, judgement's and attitudes
data that can be expressed as numbers and can be statistically analysed
part of a market that contains a group of buyers with similar buying habits, such as age or...
when the price is very important in the decision about whether or not to buy
Market map (or positioning map)
a diagram that shows the range of possible positions for two features of a product...
Gap in the market
occurs when no business is currently serving the needs of customers for a particular product
a group of similar products made by a business, like a number of different soap powders
the increased worth that a business creates for a product, it is the difference between what...
Unique selling point or USP
a characteristic of a product that makes it different from other similar products being sold...
the right given by one business to another to sell goods or services using its name
a business that agrees to manufacture, distribute or provide a branded product, under...
the business that gives franchisees the right to sell its product, in return for a fixed sum...
a person who owns and runs their own business and takes risks
another word for businesses
a willingness by an individual or a business to take risks, show initiative and undertake new...
the chance of damage or loss occurring as a result of making a decision
physical products like a car or a pair of scissors
non-physical products such as a taxi journey or haircut
coming up with new and unique ideas.
an advantage a business has that enables it to perform better than its rivals in the market...
the intentional creation of new ideas through recognized and accepted techniques
thinking differently to try and find new and unexpected ideas
Blue skies thinking
a technique of creative thinking where participants are encouraged to think of as...
the discovery of new processes and potentional new products, typically after a period...
the process of transforming inventions into products that van be sold to customers
right of ownership of an invention or process when it is registered with the government
legal ownership of material such as books, music and films which prevents being copied by others.
the symbol, sign or other features of a products or business that can be protected in law
the probability of a negative event occurring
the disadvantages of a course of an action, including what can go wrong
the advantages of a course of an action, including what can go right
targets expressed in money terms such as making profit, earning income or building wealth
Revenue or sales revenue or turnover or sales turnover
the amount of income received from selling goods or services over a period of time
the number of items or services sold by a business over a period of time
cost which do not vary with the output produced such a rent, business rates, advertising costs,...
all the costs of the business. it is equal to fixed costs plus variable costs
costs which change directly with the number of products made by a business such as the costs...
Net cash flow
the receipts of a business minus its payments
when a business can no longer afford to pay its bills and debts
Cash flow forecast
a prediction of how much cash will flow through a business in a period of time in the future
the amount of money in a business at the start of a month
the amount of money in a business at the end of a month
Commulative cash flow
the sum of cash that flows into a business over time
when a supplier gives the customer a period of time to pay back a bill
materials that a business holds. some could be materials waiting to be used in the production...
sources oof money for businesses that are borrowed or invested typically for more than a year
sources of money for businesses that may have to be repaid either immediaetly of...
a part ownership in a business for example a shareholder owning 25% of the shares of a business...
money that has been set aside and not spent by individuals and households
the monetary value of a company which belongs to its shareholders for example,...
the owners of a comapny
an individual or company which buys shares in what they hope will be a fast growing company...
borrowing a sum of money which has to be repaid with interest over a period of time such as...
assets owned by a business which are used to guarantee repayments of a loan;...
a loan where property is used as security
a share of the profits of a company received by shareholders who own shares
profit which is kept back in the business and used to pay for investments in the business
renting equipment or premises
borrowing money from a bank by drawing more money than is actually in a...
a plan for the development of a business giving forecasts of items such as sales, costs and...
the combination of factors which help the business to take into account customer needs when...
the amount of money customers have to give up to acquire a product
a good or service produced by a business or organisation and made available to customers for...
communication between the business and the customer, making the customer aware that...
the way in which a product is distribusted how it gets from the producer to the consumer
the only owner of a business whcih has unlimited liability
a legal obligation on the owner of a business to settle (pay off) all the debts of a business....
when shareholders of a company are not personally liable for the debts of the company the...
businesses whose shareholders have limited liability
evidence of what has happened int he past, records could be kept on paper form...
HM revenue and customs
the government authorities in the Uk responsible for collecting tax
VAT ( value added tax)
a tax on the value of sales: it is paid by a business to the government
a tax on the value of income earned by workers; this includes sole traders who have ti pay...
National Insurance Contributions (NICs)
a tax on the earning of workers. Employers National Insurance contributions are paid by employers...
a tax on the profits of limited companies
the experiences that a customer gets when dealing with a business and the extent to which that experiences meets...
a measure of how much products meet customers' expectations
orders or sales that occur from customers who have brought the product or service in the past
a parson who shows they would like to be considered for appointment to a particular job with...
doctument that describes the dutites of a worker and his or hers status in the organisation
a profile of the type of person needed for a job - their skills and qualities
document to be filled in with personal details
a brief list of the man details about a person including name , address, qualifications...
in work, the desire to complete a task and meet the needs of the business cintistantly
raw materials such as coal , oil, copper, iron ore, wheat and soya
where buyers and sellers meet to exchange commoditites ofetn these are international, organised...
the amount of consumers are willing and able to buy at any price given
the amoutn sellers are willing yo offer for sale at any given price
when the demand for the good or service os greater than the supply. When a shortage exist prices...
the market for everyday products such a chlothes, food.
the percentage reward or payment over a period of time that is given to saver or paid by borrowers...
Bank of England
the central bank for the UK, its role is to monitor the banking system and to be a banker to...
Variable Interest costs
interest costs that can change over the lifetime of a loan depending on what is happening to...
Fixed interest rates
interest rates that stay the same over and agreed period of a loan
the exchange rate is the price of buying a foreign currency it sets how much of the foreign...
an individual or a group which has interest in and is affected by the activities of a business:...
a situation when the level of economic growth is negative for two successive quarters
the economic activity carried out by people and businesses in a country
the amount of buying and selling that takes place in a period of time
rises in the rate of economic activity in an economy. It is measured by calculating the value...
occurs when revenues of a business are greater than its costs over a period of time
occurs when the revenues of a business is less than its costs over a period of time
a named product which customers see as being different from other products and which they can...
the idea/impression/image the customers have in their minds about the brand
notes, coins and momey in the bank
the flow of cash into and out of the business
the cash flowing into a business, its receipts
the cash flowing out of a business, its payments
a source of finance where a business is able to receive cash immediatly for the invoices it...
when the demand for a good or service is less than the avaliablity supply. When a surplus exists,...
an export is the sales of a good or service to a foreign buyer that leads to a flow of money...
an import is the purchase of a good or servicw from a foreign business that leads to a flow...
fluctuations in the level of economic activity over a period of time. Most economies experience...