COMS 101 Final Exam

This is totally based off the study guide to Gina Barker's COMS 101 Final Exam.

67 cards   |   Total Attempts: 182
  

Cards In This Set

Front Back
Goal of Persuasion:listeners to demonstrate their acceptance of attitudes, beliefs, or values by performing the behaivior told by the speaker.
Adoption
Goal of Persuasion: listeners to demonstrate their alteration of an attitude, belief or value by stopping certain behaviors.
Discontinuance
Goal of Persuasion:listeners to demonstrate their accpetance of an attitude, belief, or value by avoiding certain behavior.
Deterrence
Goal of Persuasion:listeners to demonstrate their accpetance of an attitude, belief or value by continuing to perform the behavior.
Continuance
What question is this: A question that aks what is true and what is false.
Fact
What question is this: A question that aks whether something is good or bad, desirable or undesirable.
Value
What question is this: A question that aks what actions should be taken.
Policy
An audience will judge your ___ by the amount of knowledge, degree of involvment, extent of experience you display.
Competence
An audience's judgment of your ____ is based on thier perceptions of your trustworthiness and ethics.
Character
The appeal or attractiveness that the audience percieves in the speaker, contributing to the speaker's credibility.
Charisma
Fallacy: The speaker alleges something that does not relate to or produce the outsome claimed in the argument.
Questionable cause
Fallacy:Attacks a person rather than the argument itself. (Also refers to "Name calling.")
Ad hominem
Fallacy: Uses irrelevant information to divert attention away from the real issues.
Red herring
Fallacy: Speaker does not have sufficient data and therefore argues or reasons from a specific example.
Hasty generalization
An informal exchange of information between 2 or more people.
Interpersonal Communication