3 Types Of Grand Strategies

3 Types Of Grand Strategies

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Strategy 1
Growth Strategy - common for new industries or industries experiencing rapid growth and gaining new external opportunities. Can be appealing and may lead to great success but can be...
Strategy 2
Stability Strategy - selected when managers want to protect the existing market share or after completing a phase of rapid growth or divestment. Allows managers to concentrate on increasing...
Strategy 3
Retrenchment Strategy - chosen when management is faced with declining performance due to internal weakness and external threats. Cutbacks on hiring, reducing salaries and selling...
Grand strategy selection matrix
SWOT analyses can help with choice of a grand strategy. Numerous environmental opportunities and substantial internal strength - GROWTH Critical internal weakness and numerous...

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