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Side A ------ Side B Regional fashion markets ------ Chicago and Atlanta Regional fashion market centers ------ La,, Miami and Dallas Unique because it is neither a regional fashion market center or a fashion market. ------ New York The first major general merchandise mart was built in... ------ Chicago ____ is still the center of fashion designing activities because it is the capital of cultural and fashion inspiration and information ------ New York City The garment district in NYC is principally used today for... ------ Sales Trade shows are usually held in... ------ Regional trading areas outside of major market areas. (eg. Magic in Vegas). ___ and ___ are often cites for trade shows. ------ Hotels and Civic Centers Both ___ and ___ goods are shown at trade shows. ------ Foreign, Domestic The _____ ______ is open to Paris designers only. ------ The Chambre Syndicale Polices the industry to prevent misuse of creative design. ------ Chambre Syndicale Provides service to the entire French fashion industry. ------ Chambre Syndicale Members must present collections twice a year, (Jan/July) and with 75 garments or more. ------ Chambre Syndicale To offset the decline in sales of Haute Couture apparel, couturiers have… ------ Entered the ready to wear business Established boutiques Entered into licensing agreements The French equivalent to American ready to wear is... ------ the pret a porter. ___ and ___ are the most important market centers for British menswear. ------ London and Harrogate ___ ___ is the designer responsible for London’s reputation as the center for innovative apparel in the 1960’s. ------ Mary Quant Buyers can visit a maximum number of resources in.. ------ The course of a week. Buyers receive personal attention from.. ------ Sales reps Currently, ____ is the fastest growing fashion capital. ------ India The general stores of the american frontier evolved from... ------ Trading posts. Department stores were able to compete successfully with chain organizations and did so by creating.... ------ a parent organization large enough to sponsor centralized buying, distribution and merchandising. Advantages of private label would include: ------ The store gains an extra measure in quality control The store has complete design control The store has more control of profits Private label allows the retailer to... ------ Compete with designer labels. A specialty store carries.. ------ A limited line of merchandise. Discount stores have the following characteristics: ------ Goods priced at less than retail Centralized check out counters High volume of sales Low overhead A chain organization will most likely buy by... ------ Classification or category. Eg. A tops buyer.. A pants buyer. The _____ gets a royalty fee for providing exclusive use of name, merchandise, and any corporate advertising in an exclusive trading area are the franchisee’s benefits. The organization, merchandising and training. ------ Franchisor Discount operations run by manufacturers, they have grown dramatically in recent years: ------ They serve to eliminate overruns and seconds Prior to this, maufacturers and designers turned to off pricers. Todays factory outlet stores are destinations ------ Less than 100 outlet centers nationwide in 1988 Almost 360 outlet centers across the US today ____ _____ Carry the ultimate narrow and deep selection, allowing for deep purchasing discounts which are passes on to the customer in the form of low prices (Halloween superstores) ------ Category Killers _____ Will often carry merchandise considered to be more risky rather than safe and commercial. Showcase stores on Madison Avenue for designers are the latest trend. ------ Boutiques ______ ______ ______ ______ Are examples of non-store retailing. ------ Direct selling Catalogues TV shopping E-tailing Retailers must... ------ Consistantly respond to change in the environment to succeed and flourish Today the retail scene is dominated by.. ------ retailers like target and sears. A tourist shopping in London will probably visit.. ------ Harrod's. A tourist shopping in new york will probably visit.. ------ Macy's A tourist shopping in Paris will probably visit.. ------ Le Printemps. Retailers are the primary importers of: ------ foreign goods in the fashion industry. A commissionaire can: ------ assist a buyer for a small retail store when buying in a foreign fashion center. Specification buying is purchasing done... ------ to a store’s standards rather than a manufacturer’s standards. Clothing manufacturer’s are the group most likely to.. ------ support protectionist measures. A resident buying office will: ------ keep member stores in touch with market conditions and provide support services. Donegar Group in NY is a good example NAFTA eliminated quotas and tarriffs between: ------ the US, Canada and Mexico. Carribbean Basin Initiative was a measure designed... ------ to protect US manuafacturers and encourage the growth of an export industry in Latin America. Tariff Schedule 807 and 807A allowed manufacturers to: ------ ship fabric to another country where the clothes would be manufactured to shipped back to the US Tarrif rate quota used to be applied to imported goods... ------ After a certain number had already entered the country. The paid use of space or time in any medium is called: ------ Advertising When advertising, a manufacturer has control of the... ------ message/image ____ is free and voluntary mention of a firm, brand, product or person in any medium ------ Publicity this is free publicity reinforces the paid for advertising message: ------ When an advertiser in a magazine is also featured in the editorial pages A public relations agency will: ------ Keep up to date on what is newsworthy about a client. Send press releases, photos and stories to various media Help the client provide a needed service or gift to the community Make it possible for clients to receive awards and honors Public Relations work on: ------ improving a clients image with the target market and may develop long range plans and direction for this purpose. ___ ___ ___ was the forerunner of today’s fashion magazines ------ Godey's Ladys Book DNR, Daily News Record ------ Trade Publication Chain Store Age ------ Trade Publication Stores ------ Trade Publication Footwear News and Accessories ------ Trade Publication ____ is considered to be the largest fashion forecast company today ------ WGSN This is a trend forecast service online which requires a paid subscription for full access ------ WGSN Retail trade association that services the retail industry with information: ------ National Retail Federation NRF
Side A ------ Side B Regional fashion markets ------ Chicago and Atlanta Regional fashion market centers ------ La,, Miami and Dallas Unique because it is neither a regional fashion market center or a fashion market. ------ New York The first major general merchandise mart was built in... ------ Chicago ____ is still the center of fashion designing activities because it is the capital of cultural and fashion inspiration and information ------ New York City The garment district in NYC is principally used today for... ------ Sales Trade shows are usually held in... ------ Regional trading areas outside of major market areas. (eg. Magic in Vegas). ___ and ___ are often cites for trade shows. ------ Hotels and Civic Centers Both ___ and ___ goods are shown at trade shows. ------ Foreign, Domestic The _____ ______ is open to Paris designers only. ------ The Chambre Syndicale Polices the industry to prevent misuse of creative design. ------ Chambre Syndicale Provides service to the entire French fashion industry. ------ Chambre Syndicale Members must present collections twice a year, (Jan/July) and with 75 garments or more. ------ Chambre Syndicale To offset the decline in sales of Haute Couture apparel, couturiers have… ------ Entered the ready to wear business Established boutiques Entered into licensing agreements The French equivalent to American ready to wear is... ------ the pret a porter. ___ and ___ are the most important market centers for British menswear. ------ London and Harrogate ___ ___ is the designer responsible for London’s reputation as the center for innovative apparel in the 1960’s. ------ Mary Quant Buyers can visit a maximum number of resources in.. ------ The course of a week. Buyers receive personal attention from.. ------ Sales reps Currently, ____ is the fastest growing fashion capital. ------ India The general stores of the american frontier evolved from... ------ Trading posts. Department stores were able to compete successfully with chain organizations and did so by creating.... ------ a parent organization large enough to sponsor centralized buying, distribution and merchandising. Advantages of private label would include: ------ The store gains an extra measure in quality control The store has complete design control The store has more control of profits Private label allows the retailer to... ------ Compete with designer labels. A specialty store carries.. ------ A limited line of merchandise. Discount stores have the following characteristics: ------ Goods priced at less than retail Centralized check out counters High volume of sales Low overhead A chain organization will most likely buy by... ------ Classification or category. Eg. A tops buyer.. A pants buyer. The _____ gets a royalty fee for providing exclusive use of name, merchandise, and any corporate advertising in an exclusive trading area are the franchisee’s benefits. The organization, merchandising and training. ------ Franchisor Discount operations run by manufacturers, they have grown dramatically in recent years: ------ They serve to eliminate overruns and seconds Prior to this, maufacturers and designers turned to off pricers. Todays factory outlet stores are destinations ------ Less than 100 outlet centers nationwide in 1988 Almost 360 outlet centers across the US today ____ _____ Carry the ultimate narrow and deep selection, allowing for deep purchasing discounts which are passes on to the customer in the form of low prices (Halloween superstores) ------ Category Killers _____ Will often carry merchandise considered to be more risky rather than safe and commercial. Showcase stores on Madison Avenue for designers are the latest trend. ------ Boutiques ______ ______ ______ ______ Are examples of non-store retailing. ------ Direct selling Catalogues TV shopping E-tailing Retailers must... ------ Consistantly respond to change in the environment to succeed and flourish Today the retail scene is dominated by.. ------ retailers like target and sears. A tourist shopping in London will probably visit.. ------ Harrod's. A tourist shopping in new york will probably visit.. ------ Macy's A tourist shopping in Paris will probably visit.. ------ Le Printemps. Retailers are the primary importers of: ------ foreign goods in the fashion industry. A commissionaire can: ------ assist a buyer for a small retail store when buying in a foreign fashion center. Specification buying is purchasing done... ------ to a store’s standards rather than a manufacturer’s standards. Clothing manufacturer’s are the group most likely to.. ------ support protectionist measures. A resident buying office will: ------ keep member stores in touch with market conditions and provide support services. Donegar Group in NY is a good example NAFTA eliminated quotas and tarriffs between: ------ the US, Canada and Mexico. Carribbean Basin Initiative was a measure designed... ------ to protect US manuafacturers and encourage the growth of an export industry in Latin America. Tariff Schedule 807 and 807A allowed manufacturers to: ------ ship fabric to another country where the clothes would be manufactured to shipped back to the US Tarrif rate quota used to be applied to imported goods... ------ After a certain number had already entered the country. The paid use of space or time in any medium is called: ------ Advertising When advertising, a manufacturer has control of the... ------ message/image ____ is free and voluntary mention of a firm, brand, product or person in any medium ------ Publicity this is free publicity reinforces the paid for advertising message: ------ When an advertiser in a magazine is also featured in the editorial pages A public relations agency will: ------ Keep up to date on what is newsworthy about a client. Send press releases, photos and stories to various media Help the client provide a needed service or gift to the community Make it possible for clients to receive awards and honors Public Relations work on: ------ improving a clients image with the target market and may develop long range plans and direction for this purpose. ___ ___ ___ was the forerunner of today’s fashion magazines ------ Godey's Ladys Book DNR, Daily News Record ------ Trade Publication Chain Store Age ------ Trade Publication Stores ------ Trade Publication Footwear News and Accessories ------ Trade Publication ____ is considered to be the largest fashion forecast company today ------ WGSN This is a trend forecast service online which requires a paid subscription for full access ------ WGSN Retail trade association that services the retail industry with information: ------ National Retail Federation NRF
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