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Regional fashion markets |
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Chicago and Atlanta |
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Regional fashion market centers |
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La,, Miami and Dallas |
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Unique because it is neither a regional fashion market center or a fashion market. |
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New York |
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The first major general merchandise mart was built in... |
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Chicago |
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____ is still the center of fashion designing activities because it is the capital of cultural and fashion inspiration and information |
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New York City |
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The garment district in NYC is principally used today for... |
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Sales |
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Trade shows are usually held in... |
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Regional trading areas outside of major market areas. (eg. Magic in Vegas). |
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___ and ___ are
often cites for trade shows. |
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Hotels and Civic Centers |
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Both ___ and ___ goods are shown at trade shows. |
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Foreign, Domestic |
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The _____ ______
is open to Paris designers only. |
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The Chambre Syndicale |
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Polices the industry to prevent misuse of creative design. |
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Chambre Syndicale |
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Provides service to the entire French fashion industry. |
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Chambre Syndicale |
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Members must present collections twice a year, (Jan/July) and with 75 garments or more. |
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Chambre Syndicale |
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To offset the decline in sales of Haute Couture apparel, couturiers have… |
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Entered the ready to wear business
Established boutiques
Entered into licensing agreements |
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The French equivalent to American ready to wear is... |
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the pret a porter. |
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___ and ___
are the most important market centers for British menswear. |
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London and Harrogate |
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___ ___ is the designer responsible for London’s reputation as the center for innovative apparel in the 1960’s. |
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Mary Quant |
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Buyers can visit a maximum number of resources in.. |
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The course of a week. |
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Buyers receive personal attention from.. |
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Sales reps |
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Currently, ____ is the fastest growing fashion capital. |
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India |
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The general stores of the american frontier evolved from... |
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Trading posts. |
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Department stores were able to compete successfully with chain organizations and did so by creating.... |
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a parent organization large enough to sponsor centralized buying, distribution and merchandising. |
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Advantages of private label would include: |
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The store gains an extra measure in quality control
The store has complete design control
The store has more control of profits |
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Private label allows the retailer to... |
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Compete with designer labels. |
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A specialty store carries.. |
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A limited line of merchandise. |
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Discount stores have the following characteristics: |
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Goods priced at less than retail
Centralized check out counters
High volume of sales
Low overhead |
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A chain organization will most likely buy by... |
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Classification or category. Eg. A tops buyer.. A pants buyer. |
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The _____ gets a royalty fee for providing exclusive use of name, merchandise, and any corporate advertising in an exclusive trading area are the franchisee’s benefits. The organization, merchandising and training. |
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Franchisor |
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Discount operations run by manufacturers, they have grown dramatically in recent years: |
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They serve to eliminate overruns and seconds
Prior to this, maufacturers and designers turned to off pricers. |
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Todays factory outlet stores are destinations |
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Less than 100 outlet centers nationwide in 1988
Almost 360 outlet centers across the US today |
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____ _____
Carry the ultimate narrow and deep selection, allowing for deep purchasing discounts which are passes on to the customer in the form of low prices
(Halloween superstores) |
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Category Killers |
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_____ Will often carry merchandise considered to be more risky rather than safe and commercial.
Showcase stores on Madison Avenue for designers are the latest trend. |
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Boutiques |
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______
______
______
______
Are examples of non-store retailing. |
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Direct selling
Catalogues
TV shopping
E-tailing |
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Retailers must... |
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Consistantly respond to change in the environment to succeed and flourish |
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Today the retail scene is dominated by.. |
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retailers like target and sears. |
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A tourist shopping in London will probably visit.. |
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Harrod's. |
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A tourist shopping in new york will probably visit.. |
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Macy's |
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A tourist shopping in Paris will probably visit.. |
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Le Printemps. |
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Retailers are the primary importers of: |
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foreign goods in the fashion industry. |
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A commissionaire can: |
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assist a buyer for a small retail store when buying in a foreign fashion center. |
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Specification buying is purchasing done... |
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to a store’s standards rather than a manufacturer’s standards. |
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Clothing manufacturer’s are the group most likely to.. |
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support protectionist measures. |
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A resident buying office will: |
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keep member stores in touch with market conditions and provide support services. Donegar Group in NY is a good example |
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NAFTA eliminated quotas and tarriffs between: |
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the US, Canada and Mexico. |
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Carribbean Basin Initiative was a measure designed... |
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to protect US manuafacturers and encourage the growth of an export industry in Latin America. |
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Tariff Schedule 807 and 807A allowed manufacturers to: |
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ship fabric to another country where the clothes would be manufactured to shipped back to the US |
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Tarrif rate quota used to be applied to imported goods... |
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After a certain number had already entered the country. |
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The paid use of space or time in any medium is called: |
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Advertising |
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When advertising, a manufacturer has control of the... |
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message/image |
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____
is free and voluntary mention of a firm, brand, product or person in any medium |
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Publicity |
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this is free publicity reinforces the paid for advertising message: |
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When an advertiser in a magazine is also featured in the editorial pages |
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A public relations agency will: |
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Keep up to date on what is newsworthy about a client.
Send press releases, photos and stories to various media
Help the client provide a needed service or gift to the community
Make it possible for clients to receive awards and honors |
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Public Relations work on: |
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improving a clients image with the target market and may develop long range plans and direction for this purpose. |
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___ ___ ___
was the forerunner of today’s fashion magazines |
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Godey's Ladys Book |
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DNR, Daily News Record |
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Trade Publication |
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Chain Store Age |
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Trade Publication |
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Stores |
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Trade Publication |
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Footwear News and Accessories |
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Trade Publication |
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____
is considered to be the largest fashion forecast company today |
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WGSN |
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This is a trend forecast service online which requires a paid subscription for full access |
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WGSN |
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Retail trade association that services the retail industry with information: |
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National Retail Federation NRF |
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