A collection of rhetorical terms and concepts used in marketing and communication. Based on the textbook:Karlyn, Kohrs Campbell, and Susan Shultz Huxman. Persuasion Ideas: Rhetorical Terms Used in Marketing. 4th ed. Belmont, CA: Wadsworth Cengage Learning, 2009.This is a work-in-progress, and will steadily grow over the semester of Fall 08, concluding 12/17/2008. Thank you for your patience.